Kappa increases conversions by 17% with Wiser for product recommendations

Kappa is a leading sportswear brand, known for producing distinctive slimline apparel for football, basketball, volleyball, golf, fencing, martial arts and more. Learn how they used Wiser for product recommendations to increase conversions and sales.

  • boost in customer engagement
  • increase in sales
  • increase in average order value

“Kemi has been very helpful in perfecting the usage of this app on our website. We have
seen immediate success. Love the feature for recommended products so we can build a
"complete the look" section.. it is a very useful sales tool when it comes to selling full outfits!”


About Kappa

Born in Italy in 1967, Kappa is a leading sportswear brand worn by the world’s biggest athletic teams and celebrities. The brand is known for designing distinctive slimline apparel for football, basketball, volleyball, auto-racing, skiing, sailing, golf, fencing and martial arts.

You can see reflections of its northern Italian roots in the brand’s streetwear collections too!

Know more about the brand.

Increasing conversions with personalized product recommendations

Most online shoppers begin their purchase journey either from the search engine or social media. They’re on the lookout for specific products and more often than not, don’t explore the other products that the brand has to offer.

Kappa noticed a similar shopping behaviour on their store. The brand knew that it was important for them to get their other products noticed to increase sales. But promoting products without taking the shopper’s interests into consideration was a no-no.

That’s where Wiser for product recommendations came in.

Personalized recommendations for similar products

Result: 40% increase in customer engagement on product pages with personalized product recommendations.

Wiser learns from your shopper’s on-site behavior. Based on your store data and how the shoppers are interacting with your site, the products they are showing interest in, Wiser uses the information to display personalized product recommendations to every shopper.

For example, when a shopper searches for active pants on Kappa’s store and lands on a product page. The Wiser ‘others also bought’ widget displays products falling in the same category that similar shoppers have shown interest in.

Cross-selling with personalized
recommendations

Result: 11% increase in average order value with personalized product recommendations.

When you walk into a brick and mortar store, a salesperson is usually around to help you make an informed purchase. But as they assist you in shopping, they also start to recommend other products that would complement your purchase. Wiser for product recommendations enables the same on Kappa’s store.

Kappa displays a ‘complete the look’ section on its product pages. In this section, it recommends products that fall under the same category the shopper is interested in but is from a different range.

For example, if a shopper is looking for track pants in sportswear. You can use the ‘complete the look’ Wiser widget to recommend buying a t-shirt that would match with it.

Reminders with a personalized
display of recently viewed
products

Result: 17% increase in conversions with personalized product recommendations.

As you start recommending products to shoppers, they’re going to move from one page to another. But by doing so, they might actually forget the product they came for or liked before exploring the other range. That’s where a subtle reminder of products viewed helps in ensuring that you don’t lose a sale to a forgotten product.

Kappa uses the ‘recently viewed’ products Wiser widget on their store. It pulls in all the products viewed by the shopper during the session and displays them as a reminder on all the product pages they further visit.

Kappa increases conversions by 17% with Wiser for product recommendations

Kappa is a leading sportswear brand, known for producing distinctive slimline apparel for football, basketball, volleyball, golf, fencing, martial arts and more. Learn how they used Wiser for product recommendations to increase conversions and sales.

  • boost in customer engagement
  • boost in customer engagement
  • increase in average order value

“Kemi has been very helpful in perfecting the usage of this app on our website. We have seen immediate success. Love the feature for recommended products so we can build a "complete the look" section.. it is a very useful sales tool when it comes to selling full outfits!”


About Kappa

Born in Italy in 1967, Kappa is a leading sportswear brand worn by the world’s biggest athletic teams and celebrities. The brand is known for designing distinctive slimline apparel for football, basketball, volleyball, auto-racing, skiing, sailing, golf, fencing and martial arts.

You can see reflections of its northern Italian roots in the brand’s streetwear collections too!

Know more about the brand.

Increasing conversions with personalized product recommendations

Most online shoppers begin their purchase journey either from the search engine or social media. They’re on the lookout for specific products and more often than not, don’t explore the other products that the brand has to offer.

Kappa noticed a similar shopping behaviour on their store. The brand knew that it was important for them to get their other products noticed to increase sales. But promoting products without taking the shopper’s interests into consideration was a no-no.

That’s where Wiser for product recommendations came in.

Personalized recommendations for similar products

Result: 40% increase in customer engagement on product pages with personalized product recommendations.

Wiser learns from your shopper’s on-site behavior. Based on your store data and how the shoppers are interacting with your site, the products they are showing interest in, Wiser uses the information to display personalized product recommendations to every shopper.

For example, when a shopper searches for active pants on Kappa’s store and lands on a product page. The Wiser ‘others also bought’ widget displays products falling in the same category that similar shoppers have shown interest in.

Cross-selling with personalized
recommendations

Result: 11% increase in average order value with personalized product recommendations.

When you walk into a brick and mortar store, a salesperson is usually around to help you make an informed purchase. But as they assist you in shopping, they also start to recommend other products that would complement your purchase. Wiser for product recommendations enables the same on Kappa’s store.

Kappa displays a ‘complete the look’ section on its product pages. In this section, it recommends products that fall under the same category the shopper is interested in but is from a different range.

For example, if a shopper is looking for track pants in sportswear. You can use the ‘complete the look’ Wiser widget to recommend buying a t-shirt that would match with it.

Reminders with a personalized display of recently viewed products.

Result: 17% increase in conversions with personalized product recommendations.

As you start recommending products to shoppers, they’re going to move from one page to another. But by doing so, they might actually forget the product they came for or liked before exploring the other range. That’s where a subtle reminder of products viewed helps in ensuring that you don’t lose a sale to a forgotten product.

Kappa uses the ‘recently viewed’ products Wiser widget on their store. It pulls in all the products viewed by the shopper during the session and displays them as a reminder on all the product pages they further visit.


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