Andy & Evan increases conversions by 10% with Wiser for product recommendations

Andy & Evan is an American children’s clothing brand founded in 2009 that designs, manufactures and sells luxury clothing for girls and boys. Learn how they used Wiser for product recommendations to increase conversions and sales.

  • increase in conversions
  • increase in engagement
  • increase in average order value

"Just what I needed for my store. It helped me to achieve a well-rounded, clear product page. Thanks."


About Andy & Evan

Andy & Evan is an American children’s clothing brand founded in 2009 that designs, manufactures and sells luxury clothing for girls and boys. The brand started out with a dream to change the world and today, it has established its name in changing the way children have been dressing. Know more about the brand.

Know more about the brand

Andy & Evan | Increasing conversions with personalized product recommendations

Most online shoppers come seeking a specific product from the search engine or an advertisement they saw on social media. This often results in them landing on a specific product page based on the campaign they interacted with and not exploring the other products being sold by the brand.

Andy & Evan noticed the same shopper behavior of visitors reaching their store. They would actively browse through a few products and then leave without making a purchase or exploring the other product variants the brand had in the same category.

That’s where Wiser for product recommendations came in. Here’s a rundown of how the brand has been using the widgets to promote more products with a personal touch across the store.

Displaying related products as recommendations

Result: 50% increase in on-site customer engagement leading to higher product discoverability.

Wiser understands the interests and preferences of every shopper based on their on-site behavior and the store’s own data. It then uses this information to present the shoppers with product recommendations that are personalized to their interests.

For example, a shopper is searching for shorts on Andy & Evan. With the Wiser widget for product recommendations, the brand can showcase ‘related products’, showcasing different styles of shorts available on the store. This increases the number of products that get discovered during the session, increasing the probability of a successful sale.

Showcasing top-selling products as product recommendations

Result: 10% increase in conversions on the store leading to more sales.

When a store offers a wide range of products in every category, it becomes difficult for shoppers to make a purchase decision. While they know what they’re looking for, they also want to know what other consumers like them are purchasing. Now you don’t have a salesperson to let them know your top-selling products. But you do have a Wiser widget for it!

With the top-selling products personalized recommendations widget, Andy & Evan displays their most sold products across different categories. This helps the shopper also discover other product ranges apart from the one they were actively browsing, and helps them make a purchase decision faster. When they know what’s selling the most, they would want to get their hands on it too - the FOMO is real.

Bringing trending products into the limelight

Result: 5% increase in the average order value on the store.

Some products do better than others when it comes to their search volume. It could be because of seasonal changes or a shift in market trends and needs. But bringing these products into shopper attention is of utmost importance the moment you pick up on the trend.

Andy & Evan display their trending products with Wiser. This helps the shoppers landing on their store discover trends they may not have kept up with, leading them to discover more products on the store. These personalized product recommendations do two things - they help shoppers see what’s trending and the store increase their average order value.

Reminding shoppers of the products viewed

Result: 10% increase in conversions on the store leading to more sales.

Personalized product recommendations are a great way to keep the shopper engaged on-site. It helps them discover more product ranges, navigate through the site across different categories easily and explore what other products consumers are buying. But don’t let their online browsing result in them losing track of what they came looking for.

With the recently viewed personalized recommendations widget, Andy & Evan continually reminds the shopper of products they have shown interest in so far. These are products they opened to read more details on. Doing so helps the store nudge them towards adding these products to the cart and completing the purchase.

The success of recommendations!

Andy & Evan uses multiple Wiser product recommendation widgets to engage their new shoppers and existing customers. They use the consumer’s browsing data and their own store’s data to present product recommendations that match the shopper’s interest at all times.

  • increase in conversions
  • increase in engagement
  • increase in average order value

We together call it product recommendations on caffeine, making ourselves a part of the Gym+Coffee community!

Andy & Evan increases conversions by 10% with Wiser for product recommendations

Andy & Evan is an American children’s clothing brand founded in 2009 that designs, manufactures and sells luxury clothing for girls and boys. Learn how they used Wiser for product recommendations to increase conversions and sales.

  • increase in conversions
  • increase in engagement
  • increase in average order value

"Just what I needed for my store. It helped me to achieve a well-rounded, clear product page. Thanks."


About Andy & Evan

Andy & Evan is an American children’s clothing brand founded in 2009 that designs, manufactures and sells luxury clothing for girls and boys. The brand started out with a dream to change the world and today, it has established its name in changing the way children have been dressing. Know more about the brand.

Know more about the brand

Andy & Evan | Increasing conversions with personalized product recommendations

Most online shoppers come seeking a specific product from the search engine or an advertisement they saw on social media. This often results in them landing on a specific product page based on the campaign they interacted with and not exploring the other products being sold by the brand.

Andy & Evan noticed the same shopper behavior of visitors reaching their store. They would actively browse through a few products and then leave without making a purchase or exploring the other product variants the brand had in the same category.

That’s where Wiser for product recommendations came in. Here’s a rundown of how the brand has been using the widgets to promote more products with a personal touch across the store.

Displaying related products as recommendations

Result: 50% increase in on-site customer engagement leading to higher product discoverability.

Wiser understands the interests and preferences of every shopper based on their on-site behavior and the store’s own data. It then uses this information to present the shoppers with product recommendations that are personalized to their interests.

For example, a shopper is searching for shorts on Andy & Evan. With the Wiser widget for product recommendations, the brand can showcase ‘related products’, showcasing different styles of shorts available on the store. This increases the number of products that get discovered during the session, increasing the probability of a successful sale.

Showcasing top-selling products as product recommendations

Result: 10% increase in conversions on the store leading to more sales.

When a store offers a wide range of products in every category, it becomes difficult for shoppers to make a purchase decision. While they know what they’re looking for, they also want to know what other consumers like them are purchasing. Now you don’t have a salesperson to let them know your top-selling products. But you do have a Wiser widget for it!

With the top-selling products personalized recommendations widget, Andy & Evan displays their most sold products across different categories. This helps the shopper also discover other product ranges apart from the one they were actively browsing, and helps them make a purchase decision faster. When they know what’s selling the most, they would want to get their hands on it too - the FOMO is real.

Bringing trending products into the limelight

Result: 5% increase in the average order value on the store.

Some products do better than others when it comes to their search volume. It could be because of seasonal changes or a shift in market trends and needs. But bringing these products into shopper attention is of utmost importance the moment you pick up on the trend.

Andy & Evan display their trending products with Wiser. This helps the shoppers landing on their store discover trends they may not have kept up with, leading them to discover more products on the store. These personalized product recommendations do two things - they help shoppers see what’s trending and the store increase their average order value.

Reminding shoppers of the products viewed

Result: 10% increase in conversions on the store leading to more sales.

Personalized product recommendations are a great way to keep the shopper engaged on-site. It helps them discover more product ranges, navigate through the site across different categories easily and explore what other products consumers are buying. But don’t let their online browsing result in them losing track of what they came looking for.

With the recently viewed personalized recommendations widget, Andy & Evan continually reminds the shopper of products they have shown interest in so far. These are products they opened to read more details on. Doing so helps the store nudge them towards adding these products to the cart and completing the purchase.

The success of recommendations!

Andy & Evan uses multiple Wiser product recommendation widgets to engage their new shoppers and existing customers. They use the consumer’s browsing data and their own store’s data to present product recommendations that match the shopper’s interest at all times.

  • increase in conversions
  • increase in engagement
  • increase in average order value

We together call it product recommendations on caffeine, making ourselves a part of the Gym+Coffee community!


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