Read Customer Success Story by Wiser AI Upsell App

Wooden Ships’ Added Over $11K Revenue From Post‑Purchase Upsells Alone

WISER created the biggest “unseen” win: out of $46k plus total WISER‑generated sales with a 7.36% click‑to‑sale rate on recommendation widgets, around $11000 in extra revenue was from the moments after purchase.

$48,559.08Wiser Generated Sales:
$37,637.27 From Product Page Recommendations
$10,467.00 From Post‑Purchase Upsells
$752.00 Thank You Page Upsell Revenue
$862.85 Checkout Page Revenue

About Wooden Ships

Founded in 1992 by designer Paola Buendía, Wooden Ships is a women’s knitwear brand known for cozy, boho‑chic sweaters that operates from Bali. The brand perfectly blends comfort, style, and sustainability and focuses on making‑to‑order production to minimize waste and avoid excess inventory.

Each sweater is crafted with attention to detail, soft yarns, and relaxed fits, earning Wooden Ships thousands of five‑star reviews from customers who praise the quality, feel, and unique seasonal graphics.

Know more about Wooden Ships

Challenges Faced by the Wooden Ships

Wooden Ships is a Shopify Plus apparel brand known for cozy, high‑margin knitwear and a strong seasonal calendar. Like many scaling Shopify stores, they had:

Solid traffic

Loyal repeat buyers

A well‑designed storefront

but it was a static journey of one-and-done orders.
The gap?

While Scaling Wooden Ships faced a common but costly challenge -

1: Steady traffic, but product discovery relied heavily on manual navigation.

2: Customers browsed, but not always discovered the right products at the right time.

3: Product pages worked in isolation and cart offered no real “decision help” beyond what the shopper already added.

4: Without guiding shoppers to related styles, cross-sell and upsell remained limited.

5: Lack of intelligent recommendations leads to missed cross-sell opportunities from ready-to-buy shoppers

6: Many high-intent shoppers leave without seeing relevant add-on products.

7: Post‑purchase was a dead end: with no suggestions, no prompts, No tailored follow‑up, repeat and add-on revenue was lost.

8: Despite strong demand and 5-star reviews, the thank-you page only confirmed orders.

The Result - strong one-item purchases, but almost no system for upselling or post-purchase monetization, resulting in missed revenue and reduced AOV.

WISER is the Solution…

To add more value from existing traffic, Wooden Ships needed -

Intelligent guidance,

Deeper personalization, and

Stronger purchase nudges

All these without disrupting store operations.
Hence, WISER AI Upsell & Cross Sell worked their Shopify Plus store with a single mission: transform passive browsers into high-value buyers using AI-powered recommendations and upsells.

The Upshot - What the WISER Dashboard Reveals

23.7% Revenue from post-purchase upsells alone
3.47% Add-to-Cart rate from AI clicks
7.57% Recommendation Conversion Rate

All of this revenue came purely from WISER’s AI recommendations, on top of what the store would have earned anyway.

What Worked For Wooden Ships - Incremental Revenue Earned Effortlessly

Product Page Recommendations Did all the Heavy Lifting

Most Shopify stores are probably converting only on the one product of the page that the shopper has clicked. Wooden Ship is doing everything important where the intent is highest (Product pages) and increasing average order value on autopilot.

Customers land on a product they love. WISER’s Related Products block shows coordinating colors, similar fits, and complementary styles, prompting many to add an extra piece or two.

This simple change generated over $37,000+ in additional revenue from product-page AI-powered recommendations alone. This is done without running a separate upsell campaign, without creatives, and without extra ad spend.

1. Widgets, as personal shopping assistant reduce customers efforts in product discovery

2. Encourage customers to purchase more items in a single transaction.

3. Boost upsell and cross sell opportunities increasing revenue and Average Order Value.

Monetize moments after the Purchase - Post-Purchase Upsells

Offering relevant, one-click add-ons (like warranties, bundles, or upgrades) after the initial sale, WISER turned Post-Purchase moments into the Profit center.

The Post-Purchase upsell recommendation generated approx. $11k underscoring how powerful one smart offer after checkout or order confirmation and before thankyou page can be.

Customer finishes order, sees an AI-powered, one‑click upsell relevant to what they just bought.

No extra page loads, no heavy sales copy. Just a tightly matched suggestion and Wooden Ships added another five figures in revenue.

Additional Revenue From Checkout Upsell

WISER’s Checkout Upsell feature helped Wooden Ships turn their Shopify Plus checkout into a high-intent revenue channel, generating $1142.85 in additional sales through smart, contextual recommendations.

These upsell offers appeared directly in the checkout flow and matched the items already in the cart, encouraging customers to add complementary knitwear or accessories at the moment they were most ready to buy. The experience stayed fast and friction-free, capturing impulse purchases that static carts often miss.

During the 30-day test period, this $1142.85 uplift showed how checkout upsells can transform the final step of checkout into a strong profit driver, adding to the $10K in post-purchase and $37K+ in PDP revenue already generated by WISER.

Thank‑you pages are not the dead‑end anymore

Wooden Ships was able to monetize the “forgotten” thank‑you page, earning $302 extra revenue that a static thank‑you page would never capture.

WISER enabled the brand to tune the confirmation screen into a reliable profit channel instead of a dead end. WISER keeps discovery going with light, non‑intrusive recommendations that align with what the customer just bought.

Majority of revenue is driven by ‘Related Products’ and ‘Inspired by Your Views’ widgets.

The Sales by Widgets report revealed exactly where the lift came from:

Related Products inspired by AI recommendation engines generated approximately $31999.77 revenue. Transforms a single product page into a personal rack of options that mirrors how people actually shop in boutiques (try one, but see three more you like).
Inspired by Your Views dynamically tuned suggestions based on the shopper’s recent browsing and earned $5039.30 revenue for the brand.
Top Selling Products made $730.20 extra revenue for Wooden Ships where in New users are shown items with dynamic sorting based on popularity and performance.

Even with only a few widget types live, WISER quickly turned into a silent merchandiser that:

Understands which knit styles naturally pair together
Reads browsing behavior and guides shoppers to products they’re most likely to buy.
Highlights bestsellers at the right moment to add social proof and simplify decisions.
The best part? All of this runs automatically, no manual merchandising, no extra team effort.

Wiser delivers three big wins for Wooden Ships and any Shopify store.

Automatically lifts average order value - no new campaigns, creatives, or ad spend needed.
Turns any page into a revenue channel - With no extra steps or long-form copy, AI recommendations transform a normally idle page into a reliable five‑figure profit driver.
Shows exactly where revenue comes from - No guesswork. Wiser dashboards clearly tell which pages and which widgets (Related Products, Inspired by Your Views, etc.) bring in upsell revenue, and how often recommendation clicks convert to carts and purchases.

Turning WISER off would mean walking away from added sales, a level of attribution most default themes and basic widgets can’t provide.

The Growth Gap - Missed Opportunities

The Store is currently using 60-65% of WISER’s full revenue generating potential. The High Traffic areas of Wooden Ships are currently generating Zero Revenue. The untapped pages where in no WISER AI feature/widgets are active, such as -

Cart Drawer and Collection pages (high traffic areas) - generate $0 revenue
Search and Order Status Page are again the areas of High Purchase Intent but giving no revenue.
WISER AI Frequently Bought Together Bundle is critical for higher AOV but not live on the store.
Bundle Discount and Quiz are critical for conversion but not live yet.

WISER is delivering strong results but there is a clear path to adding $5k-8k per month by closing the gap in cart drawer and collection pages. Tapping on or activating WISER widgets on these high Intent pages and areas is the fastest way to unlock ‘Found’ money. Once active, these features/pages have conservative potential of +15%-25% incremental revenue.

Key Takeaways for Shopify Plus Stores

If you have traffic, you need an AI recommendation layer - The dashboards prove that recommendation widgets can behave like an always-on salesperson for every session.
Start with PDPs and post‑purchase - That’s where WISER is clearly winning for Wooden Ships—get those two stages right before worrying about fancy experiments.
Measure by revenue, not just clicks - WISER’s analytics let Wooden Ships see real sales by widget and page. If your current setup can’t show this, you’re optimising blind.
Think “system,” not “one-off campaign.” - Holiday sales, BFCM, and seasonal peaks become more profitable when your AI engine is always on, not just during promos.

WISER Recommendations - Better Shopping for Customers, More Revenue for Brands

Most Shopify stores still rely on manual “featured products” and generic “you may also like” blocks etc. leaving serious money on the table.

WISER on Wooden Ships proves that when AI actually guides what shoppers see, it doesn’t just personalize, it monetizes.

For customers, it means faster discovery, relevant (not random) suggestions, and one‑click add‑ons in cart and post‑purchase helping them finish a look or add a gift in seconds.

For the business, the same traffic can deliver in extra revenue from different touchpoints thereby turning existing product pages, post purchases and thank you flows into an always‑on, virtual merchandiser.

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