Good Cup Coffee increases conversions by 34% with Wiser product recommendations
Good Cup Coffee is a Cebu-based coffee company that delivers freshly harvested coffee beans sourced from the best coffee farms all over the world. Let's see how the brand uses product recommendations on its online store to increase sales and conversions.
"We added this app months ago and it definitely improved our conversions in site and checkout upsells."
About Good Cup
Good Cup is a roastery specialising in shipping different kinds of coffee beans to customers worldwide. It strives to build sustainable relationships with the farmers they get their beans from by purchasing directly from them.
Further, each roast batch is carefully monitored to ensure there's a proper balance between body, sweetness, and acidity.
Know more about the brand
Displaying best sellers on the home page
The homepage is the most visited page on your ecommerce store. Displaying best-sellers on this page is a great way to showcase the most popular products that other shoppers are buying these days.
Not only it drives customers' attention to specific items in your store, but it also reduces the bounce rate as visitors tend to explore more products and stay on your website for longer.
Good Cup company follows this smart strategy to nudge the visitors to explore different and the best variations of the coffee they sell, leading to increased sales.
Frequently bought together on the product pages
When you visit a brick-and-mortar store, there's a salesperson around to assist you in shopping. They recommend products that are complementary to the first item or have been purchased by previous customers at the same time.
This is exactly what Wiser for product recommendations does for Good Cup.
The brand knows the customers want to find what they're looking for fast. Displaying "frequently bought together" items on product pages enables them to add various items to their cart at once, increasing the average order value.
Others also bought on the product page
Most online shoppers visit your store in search of something specific and leave without exploring the other products that the brand has to offer. This doesn't mean they aren't interested — they might not find what they're looking for.
Good Cup company noticed this behavior on its store and started using the "Other Also Bought" Wiser widget on its product page. This boosted the product discovery, the time spent by the customer on the website, and their average order value.
Top selling products on product page
When a store offers different kinds of products, it becomes difficult for customers to explore everything and make a purchase decision. While they know what they want, they might also be interested in knowing what top items other shoppers are purchasing.
To ensure they don't lose a potential sale, Good Cup has displayed the "Top Selling" Wiser widget on its product page. This guides shoppers buying behavior by displaying what's selling the most and helps the store increase its sales — a win-win situation for all. When customers know what's trending, they would want to get their hands on it too.
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