A whopping 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized shopping experience. Personalized product recommendations allow you to show products that the customer is likely to shop. With such a customized shopping experience, you can better convert shoppers and bring in more purchases.
Displaying recommendations should be a priority when setting up your Shopify store. Apps like Wiser simplify your task, allowing you to choose the kind of recommendation you want to display and place them in different parts of your store.
How do you ensure your recommendations are visible enough to get shoppers to check them out?
With this blog, we’ll get into the different kinds of personalized product recommendations you can add to your Shopify store and the different best practices for setting them up, including where to place them.
Let’s dive straight into the product recommendations best practices.
Best Practices According to Different Personalized Product Recommendations
1. Inspired By Your Browsing History
‘Inspired By Your Browsing History’ is a widget that allows you to display products from collections and categories that the shopper previously visited. You can tap into the shopper’s interest to nudge a purchase.
Placement: You can display this personalized product recommendation on the cart page to increase AOV and on the thank you page to bring the shopper back for a repeat purchase.
You can also add these to your transactional emails about order confirmation or order fulfillment. Wiser integrates with top email marketing apps like Klaviyo to make it easier to display recommendations on transactional emails.
Why it works: This recommendation widget is similar to what you would see on Amazon. Since it is highly personalized to the shopper’s past browsing behavior, you would have a higher chance of nudging more orders from them.
If there’s just one personalized recommendation you are adding to your Shopify store, this widget should be your first choice since it is sure to bring in revenue.
Setting up personalized product recommendations on Shopify to increase revenue? Install Wiser to display AI-powered product recommendations that cater to each shopper.
2. Frequently Bought Together
‘Frequently Bought Together’ widgets show bundle offers to shoppers, nudging them to checkout with a higher cart value. For instance, it would recommend a pair of pants on a product page.
Placement: Place the ‘Frequently Bought Together’ widget on specific products that have this bundle offer available. You can also show it on the cart page when a shopper has added a product that matches the criteria.
Why it works: Bundles are a common and effective sales tactic. By bundling products, merchants can convince shoppers about to grab the exciting deal that they would be getting. The shopper will then successfully buy both products instead of just the one they were planning to.
Also read: Strategies to Upsell and Cross-Sell Like Amazon With Personalized Product Recommendations
3. Related Products
Ensure your shoppers don’t drop off at the end of the product page with a ‘Related Products’ widget. This widget allows you to show similar products on your Shopify store, based on what the shopper is looking at.
Placement: This widget is best placed on the product page where the shopper can continue looking at product recommendations if they don’t plan to checkout the product they were actually looking at.
Why it works: Many shoppers start browsing only to get to the end of a product page and drop off. By adding the ‘Related Products’ widget, shoppers will continue looking at other products. This allows you to keep engaging shoppers and capture them as paying customers.
Ensure fewer drop-offs by displaying personalized product recommendations on your store. Install Wiser to get started.
4. Trending Products
You are sure to see some products sell faster on your store as compared to the rest. Why not hype this popularity with a ‘Trending Products’ widget. Use this widget to display products that are trending on your store.
Placement: Place this widget on your storefront to let new store visitors know about your products and their popularity.
Why it works: FOMO is a powerful sales tactic. By informing shoppers that select items on your store are selling off the shelves, you can make them eager to own these items too. The Trending Products widget shows your product’s popularity, hyping it to shoppers, and increasing sales.
5. Recently Viewed Products
Make products that the shopper last viewed more accessible with the ‘Recently Viewed Products’ widget. The widget allows you to show products that the shopper last looked at, simplifying product recall.
Placement: This widget works on every part of your store! You can test different locations and see where it fits best. However, to start, we suggest displaying this widget on the thank you page to get shoppers to place a second order. Or, you can add it to your product pages to allow shoppers to come back to other products that they showed interest in. This recommendation widget also works well as a pop-up. You can use it to remind shoppers to buy products they had their eye on before they exit your store.
Perfumania smartly increased their AOV by 578% by placing a ‘Recently Viewed Products’ widget on their cart page.
Why it works: Have you ever wanted to revisit or buy a product you previously viewed but couldn’t find it? This is the case for many shoppers. With this nifty widget, your shoppers will be able to retrieve products they last looked at and shop from you quickly.
Display personalized product recommendations using Wiser and boost sales.
6. Featured Products
Do you have any unique products on your store that you’d like to highlight to shoppers? The ‘Featured Products’ widget is a recommendation widget with products that you want your shoppers to notice more. You can use this widget to add products that aren’t selling well enough, products on discount, or special products that you are known for.
Placement: Display the ‘Featured Products’ widget on your storefront to increase visibility.
Why it works: Shoppers will show immediate attention when they see that a certain set of products are ‘featured’ on your Shopify store. This widget will help you build hype for your products.
7. Recommended Products (Manual)
If you have specific recommendations to display to shoppers based on certain products, you can manually build a personalized product recommendation widget. The manual recommendation widget can be put together for specific product pages using custom recommendations as per your preferences.
Placement: Display the Manual ‘Recommended Products’ widget on your product pages.
Why it works: You may have a few limited edition products that you’d like your shoppers to notice. Or, you may find that you want to show products based on their collection so that shoppers can shop a certain look. Using this widget, you can put together recommendations from scratch.
Want to create customized recommendations based on your sales strategy? Install Wiser and set up your recommendation widgets manually.
8. New Arrivals
‘New Arrivals’ widget displays the newest products on your Shopify store. With this widget, you can inform shoppers about products that you just released on your store. The widget will help you to boost sales for new products even during their first week of launch.
Placement: You can display the ‘New Arrivals’ widget on your storefront. You can also add this to your welcome emails so that new subscribers can get a glimpse of what’s new on your store.
Buddy Love, a fashion brand, saw a 63% increase in total revenue by placing a ‘New Arrivals’ widget on their storefront.
Why it works: Shoppers love to explore and shop new products. The exclusivity of a newly released product will make shoppers more likely to browse these products and even buy them.
9. Top-Selling Products
Do you have products that are selling well on your store? You can amplify their popularity by placing a ‘Top-Selling Products’ widget on your store. With this widget, you can inform new visitors about products they are sure to love.
Placement: Display the ‘Top-Selling Products’ widget on your storefront or on the collections page.
Why it works: Who doesn’t like to stay on trend? The ‘Top-Selling Products’ widget makes it easier for your shoppers to learn what’s best on your Shopify store. Instead of having to search your store, they will instantly be led to products that your store is known for.
Little Known but High-Converting Hacks for Product Recommendations
1. Show recommendations even within cart drawers
Even Shopify stores using cart drawers can display personalized recommendations. Wiser integrates with Slide Cart so that stores using the cart drawer can still cross-sell and recommend products to shoppers and increase AOV.
2. Display reviews and ratings in recommendations
Shoppers are more likely to trust a store that displays how their products are rated. With ratings, shoppers will have a transparent look at how the products are received by customers and whether it is worth a purchase.
You can easily display ratings of your products within your recommendation widgets. Wiser integrates with review apps like Judge.me. With such an integration, you can add more credibility to your recommendations and increase your chances of converting shoppers.
3. Add 2 to 3 widgets (like Amazon) on your storefront to understand their performance
Amazon displays multiple recommendation widgets on its storefront. This way, the eCommerce giant has multiple chances to convert its shoppers right on their storefront. This way, they have lower drop-offs.
We recommend that you follow this strategy by Amazon. You can do this by setting up 2 to 3 widgets on your storefront, understanding how they perform, and testing out different ones to find widgets that perform best.
Wiser allows you to set up multiple product recommendation widgets on your Shopify storefront and enables you with analytics.
Also read: How to upsell and cross-sell like Amazon with product recommendations
4. Use AI-powered recommendation widgets for accurate recommendations
Displaying product recommendations without personalization won’t yield the kind of powerful results it usually does. You need to install an AI-powered recommendation app that will automatically detect each shopper’s preferences and display recommendations accordingly.
Wiser is built with AI to ensure that recommendations are personalized to each shopper based on their behavior on your Shopify store.
5. Make your exit-intent pop-ups more effective with recommendations (NEW)
When shoppers are about to leave a Shopify store, they are usually shown a discount or a message nudging them to continue browsing. This strategy isn’t as powerful as showing the products shoppers could own. This is why you need to set up your exit-intent pop-ups with product recommendations within them. You can display the shopper’s browsing history, nudging them to buy these items or even show trending products with a copy that lets them know they might miss the item if they leave now. Such a well-timed recommendation pop-up is sure to catch your shopper’s attention and get them to stay.
You can set up pop-up product recommendations using Wiser.
Increase Conversions with Personalized Product Recommendations
We hope this extensive guide helps you understand how to use personalized product recommendations and where to place them on your Shopify store. Once you’ve placed your widgets, monitor their performance, the clicks each recommendation widget gets, and the number of conversions. You can use this data to optimize the widgets on your Shopify store and maximize your conversions.
Personalized recommendations are a powerful way to nudge shoppers to make purchases. These smartly placed recommendations are built with AI to ensure that shoppers are shown relevant recommendations that they are sure to be interested in.
Install Wiser now to get started with personalized product recommendations on Shopify and increase your conversions.
111 comments
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Полностью актуальные новости моды.
Исчерпывающие мероприятия всемирных подуимов.
Модные дома, бренды, гедонизм.
Лучшее место для трендовых хайпбистов.
https://malemoda.ru/
Точно важные новинки подиума.
Актуальные новости всемирных подуимов.
Модные дома, бренды, гедонизм.
Самое приятное место для трендовых хайпбистов.
https://fashionvipclub.ru/
Полностью актуальные новости индустрии.
Абсолютно все эвенты самых влиятельных подуимов.
Модные дома, бренды, высокая мода.
Приятное место для стильныех людей.
https://sneakero.ru/
Наиболее свежие события мира fashion.
Актуальные новости лучших подуимов.
Модные дома, торговые марки, гедонизм.
Лучшее место для трендовых людей.
https://sneakerside.ru/
Несомненно свежие новинки моды.
Абсолютно все события известнейших подуимов.
Модные дома, торговые марки, высокая мода.
Новое место для стильныех хайпбистов.
https://sneakersgo.ru/
Latest wristwatch news and events. Latest collections, models. Up to date news about famous watch companies.
https://chrono.luxepodium.com/
Очень свежие события индустрии.
Важные мероприятия мировых подуимов.
Модные дома, лейблы, гедонизм.
Самое приятное место для трендовых людей.
https://ulmoda.ru/
Полностью свежие новинки модного мира.
Абсолютно все события мировых подуимов.
Модные дома, торговые марки, гедонизм.
Свежее место для модных хайпбистов.
https://paris.luxepodium.com/
Абсолютно актуальные новинки моды.
Все эвенты известнейших подуимов.
Модные дома, лейблы, гедонизм.
Интересное место для трендовых людей.
https://luxury.superpodium.com/
Style, luxe, lifestyle
Good style website for hypebeasts and stylish people.
Podium news, events. Fresh collections, collaborations, limited editions.
https://watch.lepodium.net/
Fashion, luxury, hedonism
Perfect fashion website for hypebeasts and stylish people.
Podium news, events. Latest collections, collaborations, limited editions.
https://dubai.luxepodium.com/
Fashion, luxe, travel
Best style home for hypebeasts and stylish people.
Fashion news, events. Latest collections, collaborations, limited editions.
https://london.luxepodium.com/
Очень трендовые новинки индустрии.
Актуальные мероприятия лучших подуимов.
Модные дома, лейблы, высокая мода.
Свежее место для модных хайпбистов.
https://richlifestyle.ru/
Fashion, luxe, lifestyle
The best fashion website for hypebeasts and stylish people.
Fashion news, events. New collections, collaborations, limited editions.
https://lepodium.in/
Очень актуальные новинки индустрии.
Исчерпывающие мероприятия мировых подуимов.
Модные дома, бренды, haute couture.
Самое лучшее место для трендовых хайпбистов.
https://furluxury.ru/
Абсолютно все актуальные события часового мира – последние коллекции известных часовых домов.
Все модели часов от дешевых до очень гедонистических.
https://podium24.ru/
Наиболее актуальные события индустрии.
Абсолютно все новости всемирных подуимов.
Модные дома, лейблы, haute couture.
Новое место для стильныех хайпбистов.
https://fe-style.ru/
Наиболее свежие новости мира fashion.
Актуальные мероприятия известнейших подуимов.
Модные дома, торговые марки, гедонизм.
Новое место для модных людей.
https://balenciager.ru/
Несомненно свежие новинки моды.
Абсолютно все эвенты всемирных подуимов.
Модные дома, лейблы, гедонизм.
Лучшее место для стильныех хайпбистов.
https://outstreet.ru/
Избранные трендовые новости мира часов – свежие коллекции именитых часовых марок.
Точно все варианты хронографов от доступных до супер премиальных.
https://bitwatch.ru/
Абсолютно актуальные события мировых подиумов.
Важные эвенты мировых подуимов.
Модные дома, бренды, высокая мода.
Новое место для трендовых хайпбистов.
https://luxe-moda.ru/
LeCoupon: актуальные события для любителей вещевого шоппинга
Лента новостей, события, актуальные образы, мероприятия, дропы, показы.
https://qrmoda.ru/
LeCoupon: трендовые события для любителей вещевого шоппинга
Новости, события, модные луки, мероприятия, коллекции, показы.
https://qrmoda.ru/
Each online exchange with fantastic w4m melbourne is a unique journey. Their views and playfulness make every discussion enjoyable.
Полностью стильные новости мировых подиумов.
Исчерпывающие события мировых подуимов.
Модные дома, лейблы, гедонизм.
Самое лучшее место для стильныех хайпбистов.
https://modavmode.ru
Несомненно свежие события индустрии.
Актуальные мероприятия мировых подуимов.
Модные дома, торговые марки, haute couture.
Свежее место для стильныех хайпбистов.
https://miramoda.ru
Очень важные новинки моды.
Важные мероприятия лучших подуимов.
Модные дома, бренды, гедонизм.
Самое приятное место для модных людей.
https://sofiamoda.ru
Полностью стильные события мира fashion.
Абсолютно все мероприятия самых влиятельных подуимов.
Модные дома, торговые марки, гедонизм.
Интересное место для стильныех людей.
https://worldsfashion.ru/
Несомненно актуальные события моды.
Абсолютно все эвенты самых влиятельных подуимов.
Модные дома, бренды, haute couture.
Самое приятное место для трендовых людей.
https://fashionsecret.ru
pin up azerbaycan yukle https://azerbaijancuisine.com/# pin-up
pin-up online casino
Mit Interagieren bei Österreicherinnen virtuell ist eine Bereicherung. Ihre Weisheit und Freundlichkeit bereichern jedem Gespräch eine unvergessliche Dimension hinzu.
pharmacies in mexico that ship to usa mexican pharmacy online purple pharmacy mexico price list
reputable mexican pharmacies online mexican pharmacy northern doctors mexican mail order pharmacies
mexican online pharmacies prescription drugs northern doctors pharmacy mexico drug stores pharmacies
Tout période consacré à discuter avec des Escort Centre Val de Loire magnifiques en numérique est valuable. Leur charm et leur intelligence transforment chaque interaction enrichissant.
purple pharmacy mexico price list mexican northern doctors mexican drugstore online
https://northern-doctors.org/# medication from mexico pharmacy
mexican mail order pharmacies: п»їbest mexican online pharmacies – medication from mexico pharmacy
https://northern-doctors.org/# п»їbest mexican online pharmacies
reputable mexican pharmacies online mexican pharmacy northern doctors pharmacies in mexico that ship to usa
п»їbest mexican online pharmacies: northern doctors – mexican border pharmacies shipping to usa
https://northern-doctors.org/# mexican pharmacy
п»їbest mexican online pharmacies: mexican pharmacy – mexican border pharmacies shipping to usa
mexico pharmacy: mexican pharmacy – mexican online pharmacies prescription drugs
https://northern-doctors.org/# mexico pharmacies prescription drugs
medicine in mexico pharmacies: northern doctors pharmacy – mexican pharmacy
п»їbest mexican online pharmacies: Mexico pharmacy that ship to usa – mexican online pharmacies prescription drugs
mexican online pharmacies prescription drugs northern doctors pharmacy buying prescription drugs in mexico online
mexican pharmaceuticals online: mexican pharmacy – buying prescription drugs in mexico
mexico drug stores pharmacies: northern doctors – mexico drug stores pharmacies
http://northern-doctors.org/# mexican drugstore online
http://northern-doctors.org/# mexico drug stores pharmacies
buying prescription drugs in mexico: mexican pharmacy online – mexican rx online
mexico pharmacies prescription drugs: mexican northern doctors – medication from mexico pharmacy
http://northern-doctors.org/# mexico pharmacies prescription drugs
medication from mexico pharmacy northern doctors pharmacies in mexico that ship to usa
buying prescription drugs in mexico online: pharmacies in mexico that ship to usa – buying prescription drugs in mexico online
https://northern-doctors.org/# mexican pharmaceuticals online
mexican border pharmacies shipping to usa: northern doctors pharmacy – mexico pharmacy
medication from mexico pharmacy: mexican pharmacy northern doctors – mexican border pharmacies shipping to usa
http://northern-doctors.org/# mexican online pharmacies prescription drugs
purple pharmacy mexico price list: mexico drug stores pharmacies – mexican drugstore online
medicine in mexico pharmacies: northern doctors pharmacy – buying prescription drugs in mexico online
http://northern-doctors.org/# medicine in mexico pharmacies
pharmacies in mexico that ship to usa: mexican pharmacy northern doctors – mexico drug stores pharmacies
mexican drugstore online Mexico pharmacy that ship to usa buying from online mexican pharmacy
mexican pharmaceuticals online: mexican northern doctors – best online pharmacies in mexico
https://cmqpharma.com/# mexican drugstore online
mexican online pharmacies prescription drugs
mexico pharmacy: mexico pharmacy – mexico drug stores pharmacies
mexico drug stores pharmacies cmq pharma mexican pharmacy mexican online pharmacies prescription drugs
medication from mexico pharmacy mexico drug stores pharmacies mexico pharmacy
pharmacies in mexico that ship to usa
https://cmqpharma.online/# mexico drug stores pharmacies
mexican rx online
mexico pharmacy online mexican pharmacy buying from online mexican pharmacy
mexico drug stores pharmacies pharmacies in mexico that ship to usa medication from mexico pharmacy
buying prescription drugs in mexico online mexican pharmacy online mexico pharmacy
mexican border pharmacies shipping to usa mexican pharmacy mexican rx online
п»їbest mexican online pharmacies medicine in mexico pharmacies purple pharmacy mexico price list
https://cmqpharma.online/# purple pharmacy mexico price list
mexican rx online
medicine in mexico pharmacies mexican pharmacy medicine in mexico pharmacies
Échanger avec des Virtuelle Escort à Le Havre en ligne est un bonheur constant. Leur enthousiasme et leur raffinement modifient chaque dialogue en un instant précieux.
Очень свежие новинки модного мира.
Актуальные события известнейших подуимов.
Модные дома, бренды, гедонизм.
Самое лучшее место для стильныех хайпбистов.
https://km-moda.ru/style/525-parajumpers-istoriya-stil-i-assortiment/
Самые свежие события моды.
Исчерпывающие новости известнейших подуимов.
Модные дома, торговые марки, высокая мода.
Приятное место для стильныех людей.
https://luxe-moda.ru/chic/356-rick-owens-buntar-v-chernyh-tonah/
Conversaties online met belgique sexe zijn altijd een vreugde. Hun vriendelijkheid geeft elke chat een unieke tint.
Несомненно стильные новости модного мира.
Исчерпывающие новости лучших подуимов.
Модные дома, лейблы, высокая мода.
Самое лучшее место для трендовых хайпбистов.
https://modastars.ru/
Точно актуальные новости моды.
Актуальные события лучших подуимов.
Модные дома, торговые марки, гедонизм.
Свежее место для модных хайпбистов.
https://donnafashion.ru/
reputable canadian pharmacy: onlinecanadianpharmacy – canadian family pharmacy
http://canadapharmast.com/# reliable canadian pharmacy reviews
the canadian drugstore canadian pharmacy drugs online online canadian pharmacy
legit canadian pharmacy online: pharmacies in canada that ship to the us – canada pharmacy
canadian pharmacy no scripts: canada pharmacy – real canadian pharmacy
legitimate canadian pharmacies: global pharmacy canada – canadian pharmacy meds reviews
mexican border pharmacies shipping to usa mexico pharmacy mexican mail order pharmacies
Наиболее свежие новинки индустрии.
Все мероприятия всемирных подуимов.
Модные дома, бренды, haute couture.
Свежее место для модных людей.
https://mvmedia.ru/novosti/282-vybiraem-puhovik-herno-podrobnyy-gayd/
https://foruspharma.com/# mexican mail order pharmacies
canadian online pharmacy: reliable canadian online pharmacy – canadian drugs pharmacy
best canadian pharmacy online: reliable canadian online pharmacy – my canadian pharmacy rx
mexican drugstore online mexico pharmacies prescription drugs mexican pharmaceuticals online
pharmacies in mexico that ship to usa: buying prescription drugs in mexico – medicine in mexico pharmacies
http://indiapharmast.com/# top online pharmacy india
reputable indian online pharmacy: cheapest online pharmacy india – reputable indian pharmacies
best india pharmacy: indianpharmacy com – online shopping pharmacy india
https://doxycyclinedelivery.pro/# doxycycline online pharmacy canada
https://paxloviddelivery.pro/# paxlovid cost without insurance
http://amoxildelivery.pro/# amoxicillin price without insurance
http://doxycyclinedelivery.pro/# doxycycline 631311
http://doxycyclinedelivery.pro/# doxycycline 100 mg cap over the counter
https://doxycyclinedelivery.pro/# doxycycline capsules price in india
https://ciprodelivery.pro/# п»їcipro generic
http://doxycyclinedelivery.pro/# doxycycline prices
https://ciprodelivery.pro/# cipro online no prescription in the usa