If you ever thought popups are an outdated conversion rate optimization element, let’s start by stating, you’re absolutely WRONG.
As per conversion experts, the average conversion rate for popups is about 3.09%. The top popups have almost 10% conversion rates, when strategically planned, implemented and displayed. The one type of popup that we have consistently seen perform for eCommerce stores, is the popup with product recommendations.
If you have been using the age-old popups to gather email addresses or simply get sign ups, here’s introducing the new way of keeping your visitors engaged and making them more likely to convert.
Introducing product recommendations on popups with WISER
A popup is a graphical user interface display area that typically appears as a small window on the foreground of a website. It’s the window you typically see appearing while browsing through websites or exiting them, that often has an offer to make or nudges you to subscribe to a newsletter.
Here’s what it usually looks like:
But WISE POPS are different. They use the same interface display of the window above to not nudge a direct conversion, but create a meaningful engagement strategy. With WISE POPS, you can display personalized product recommendations to a visitor on the window, based on the actions they take on the store site.
To put things into perspective, here’s what WISE POPS look like:
The good thing is, that with WISER, you get the option to display different types of product recommendations on the popup. But at the same time, you also get to choose how and when you want to display the popup, which has a big impact on the conversions you’re able to drive from it.
If you’re new to product recommendations, we urge you to learn more about the different types of product recommendations here: Types of Shopify product recommendations.
Now let’s talk about how you can display these various types of product recommendations on popups with the WISER app.
How can you display popup recommendations to get maximum results?
The logic behind the use of popups on your Shopify store remains the same. You need to display them in such a manner that they capture the attention of a store visitor but at the same time, do not obstruct their natural flow of browsing the site or it may agitate the potential buyer.
After studying thousands of websites and how different placements of popups work for driving conversions, here are the ones that offer the best results:
Left bottom product recommendation popups
A placement that is absolutely non-intrusive and acts as an on-site notification, this type of popup is also known as a slide-in. The popup with product recommendation simply appears at the left corner of the window, not obstructing the content that a visitor may be browsing through at that moment on your store.
You can use this type of popup to display your new collection and nudge this actively engaged store visitor to check it out. Or you could use the same space to display frequently bought together products, similar items and other types of recommendations if you have nothing specific in mind to highlight.
Right bottom product recommendation popups
Similar to above is the popup that you can display on the right bottom of your window. This placement of the popup with product recommendations is great as well, because it does not obstruct a visitor’s natural browsing experience in any way.
It’s also good to note that most websites have their content left aligned, leaving plenty of room on the right hand side to display this type of popup. This makes the popup stand out, capturing attention instantly, despite its corner position.
Full screen popups for product recommendations
As per studies from eCommerce conversion experts, full screen popups may look intimidating to implement, but have the best of results. On average, it has been seen that if the popup has something contextual to offer, a full screen display can get you an average of 8.8% engaged conversion rate.
Now with WISER, you can add personalized product recommendations to popups, making them highly contextual to the visitor, and thereby increasing the chances of them converting on it when displayed on full screen.
This also gives you more room for copy, product images and clear call to actions leading to their respective pages.
Center-aligned popups for product recommendations
This is the traditional style popup which appears right at the center of the screen, with equidistant spaces from the left, right, top and bottom. While this popup does obstruct the content that a viewer may be consuming on your site page, it makes for an effective strategy to draw the attention of someone who has been passively browsing through the site or is just about to exit it.
These pop ups are extremely hard to miss, and hence are really great at engaging a visitor and nudging them to explore more products with personalized recommendations.
When should you be displaying popups with product recommendations?
Now that you know the different placements of popups with product recommendations using WISER, here’s taking a look at ‘when’ they should show up to someone on your Shopify store.
Time-bound popups
This is when you display any of the popup placements we discussed above after a visitor has spent an x amount of time on the store site.
Now you may have the urge to display popups right when someone lands on your store site. But hold it off; the idea is to let them explore what’s available on your Shopify store and then capture their interest with something that is contextual to them.
Studies suggest that you should display the popup at 50-60% of the average time on page. That way you’re not too early to the party, nor do you lose a chance to drive a conversion.
Exit intent popups for product recommendations
According to Conversion Sciences, 10 to 15 percent of lost visitors can be ‘saved’ by using exit-intent popups. These are popups that show up when a visitor is about to move away from the web page, moving the cursor towards either switching the tab or closing it.
These pop ups are best used to display product recommendations along with an offer that this visitor can’t decline. Make it enticing enough for the visitor to stay back on your store to either explore more products or avail the deal right away.
We typically recommend our users to combine the personalized recommendations with a time-sensitive offer like ‘avail a 10% if you buy today’.
Do you really need to display product recommendations on popups?
You’re displaying product recommendations on the home page, product page, collection page, cart page and even checkout, so why display them on pop ups too?
The thing is that popups are highly effective when it comes to calling out to a visitor and bringing their attention to something. Most eCommerce stores on Shopify use them to only either capture email addresses or make announcements; but the space available on the popups is an opportunity to do so much more!
So the answer is YES.
Yes, you should be displaying product recommendations on your popups to personalize every visitor’s buying journey and engage them in a contextual manner.
Need help setting up product recommendations on popups?
