How to Enable Better Personalization in 2022 to Grow Your Shopify Store?

personalization in 2022 for ecommerce stores

In 2021 we witnessed the decline of various industries, but e-commerce was one of the rapidly growing industries in the pandemic. We love the growth part, but it comes with competition —it’s like a tug of war to win the customers’ attention. With the increasing number of stores, customers expect a lot more than just a good website, product, and delivery experience.

70% of customers expect a personalized user experience from brands. Along with growing technology, the expectation of customers is also increasing when it comes to personalization.

To keep up with their expectations and grow, your Shopify store needs a better strategy for personalization in 2022. We compiled a list of the same to give you a headstart on the new year!

What is e-commerce personalization?

E-commerce personalization is about delivering the best personal experiences on e-commerce sites with the dynamic representation of content, any offers, and product recommendations.

Such experiences are based on past actions, purchase history, browsing behavior, personal data, and demographics.

Providing your users with personalized experiences is highly crucial for the merchant to get new buyers and increase repeat purchases and sales.

Personalization is not about any single element, but it comes in various forms. Such as personalized onboarding quizzes, product recommendations, marketing emails, social media content, etc.

Customers expect personalization

Because of the e-commerce leaders like Amazon, personalization is no longer a perk but a regular expectation from businesses.

According to a survey of 1,000 US adults by GBH and Epsilon Insights, 80% of participants want personalization from retailers they frequently make purchases from.

People think of personalization as a hygiene factor as customers see products they consider helpful for themselves and not just a random one trying to be sold to them. Customers have gotten used to personalization, and the lack of it leads to them abandoning the storefront for another.

Personalization is no longer limited to targeted offers but is extended to the entire customer experience. This calls for personalization throughout their interactions with the store.

It means you’ll have to place the recommendations strategically at various touchpoints that allow your customers to allocate their money as per their preferences.

Today ecommerce stores have access to all of the data and information required to curate customer-centric offers based on user behavior.

So instead of targeting customers that are just like them, you have the chance to create offers that are useful for them as individuals.

What are the benefits of personalization?

E-commerce stores did ruin the simple image of in-store shopping with the help of a salesman. And the kind of attention customers used to get is not possible in the digital paradise.

Personalization is now talk of the town among brands, retailers, and B2B companies.

But why? How does it benefit your business?

Let’s talk about the benefits of personalization for your e-commerce store in this case:

  • 80% of consumers are more likely to purchase from a brand with personalized experiences
  • 77% of consumers have purchased, referred, or paid more for a brand that provides a personalized service or experience
  • Marketers witness an average increase of 20% in sales with personalized experiences
  • 44% of consumers say they will become repeat buyers of a company after a personalized shopping experience
  • Showing personalized product recommendations can boost your store’s AOV by 50% and increase revenue by up to 300%
  • 64% of consumers allow businesses to save their purchase history and preference to receive a personalized shopping experience
  • Personalized shopping cart recommendations influenced 92% of shoppers to purchase products

Don’t believe us? Read some of our case studies here.

Role of AI in e-commerce personalization

Growth in technology and the increasing availability of artificial intelligence (AI) have been significant drivers of personalization.

The ability of machines to extract data quickly provides brands with on-time optimizations and scalability. Companies can use the collected data to recommend personalized products to every customer and create a user-friendly shopping experience at scale across multiple touchpoints as of today.

Without the help of AI, it is impossible to provide real-time support to the users. This can also help you give an edge to your marketing activities for the store. It enables you to recognize the gaps between the information you publish and the information the user is searching for.

With the help of natural language processing and machine learning, you can quickly identify these trends. You won’t need to go through dozens of research papers, blog posts, and searches.

Want to see how powerful a recommendation engine leveraging the power of AI can be? Explore our case studies here.

How can e-commerce businesses offer personalization in 2022?

1. On the website

Your website is the first destination of your visitor, and they expect you to impress them with products they like to purchase or view. Your website is a pool of data for every visitor who has ever landed on the website. With such data, you can show them the products they are looking for.

Because of the personalized recommendations, the users have to perform fewer clicks to reach a product of their interest, which means you stand a better chance of converting them.

You can tailor the website according to consumers’ interests, their number of visits, last purchases, products they last viewed, and a lot more.This involves similar products, recently viewed, most purchased, based on the last order, frequently bought together items, etc.

Amazon has nailed down the approach of personalization for the homepage. Once you land on its homepage, you can spot the products that suit your taste and needs. Amazon can display such hyper-personalized products because it takes every granular detail into account that users leave for them.

They have used the crumbs left-back by their customers and used that to their utmost advantage.Undoubtedly today, Amazon is the first destination for every online shopper because of its hyper-personalization and excellent user experience.

You can find product recommendations with names such as: similar to your last purchase, buy again, keep shopping for, pick up where you left off, etc.

Here is a list of various types of personalized product recommendations you can display as well using the WISER app on your store:

  • Recently viewed products – Show your returning visitors the products they browsed in their last session with a minimal widget that is easy to access and scroll through.
  • New arrivals – Show off and promote your newly launched products to your customers with a widget and let shoppers eye and purchase them.
  • Featured products – Set up a widget to showcase a specific set of products that you want to highlight to your customers. Place a featured product widget on your Shopify store to grab more attention and convert.
  • Top-selling products – Sell more of your products that your customers immensely love. Place a widget and let new visitors know the most purchased products of your store.
  • Trending products – If you witness a sudden growth in search of specific products in your store, it could be due to any seasonal trend or demand. Display them as trending products with the help of a widget.
  • Related products – Upsell your products by showing them the related products. Get an associated products recommendation widget and upsell the products in your store.

personalization in 2022 - product recommendations on shopify

Want to learn about the different types of product recommendations? Read this blog.

2. In all your communication

Once the visitors are off your site, you’ll have to re-engage and re-target them. The solution to this is to add a personalized touch to your communication. The push notifications, emails, social media ads, and the list continues.

For example, you own an apparel store, and one of your customers is interested in Louis Vuitton bags, but you show them sale on jumpsuits. No one will click on that, and you’ll be thinking about why email marketing is not working for you?

Compared to the generic emails that most e-commerce stores send, Amazon sends ‘recommended for you’ more laser-focused and personalized emails, driving more than 43% conversions from one communication channel!

Here are a few ways you can personalize the communication with your users:

  • Relevant offers – No one will click on offers that don’t resonate with them. You’ll need to give them a reason to click on it for conversions. You can’t expect a working professional to click on teenage stationery supplies. While sending them offers, you need to consider their demographics, interests, behavior, and activities.
  • Personalized discounts – When someone purchases for the first time from the shop, your job is to encourage them to buy more. So provide them with a special coupon code, and as they see more exclusive offers tailored to their preferences, it lures them to shop more from your store.
  • Cart abandonment reminders – Cart abandonment is an issue that every e-commerce store faces, as users tend to forget to check out their products on time. But before you lose them to your competitors, figure out the reason they are hesitating to purchase. Send them an email that reflects your genuine concern towards their purchases and not a very salesy one.

PS. Did you know that the WISER app enables Shopify stores to send dynamic product recommendations in their email communication? Install the app today to get started.

3. Tailoring the UX with dynamic content

Setting up an impressive Shopify storefront is no longer enough to offer a seamless shopping experience. E-commerce businesses will need to leverage dynamic content to continually tailor the experience they offer to an online shopper as they progress through the brand’s customer lifecycle.

Tailoring the UX with dynamic content across the storefront will also have an impact on how you gather more data about the consumer, and how effectively you’re able to implement the two strategies discussed above.

Learn more about tailoring UX with dynamic content here:

Will you need e-commerce personalization?

Personalized user experience is no longer a choice but a necessity for stores to stay in business. Because your customers have way too many options and they can choose to purchase from your competitors in a blink.

AI technology has opened new doors for every e-commerce store through which you can successfully leverage data to create more sales with personalization.

Ready to step into the world of personalization in 2022? Book a demo with WISER today.

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