Learn how Sampoorna Ahara, an online food store is using personalized product recommendations to increase their on-site conversion rate and sales, and tailor buyer journeys towards purchase completion.
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Sampoorna Ahara is a one-stop-shop for all things healthy, with a wide variety of healthy foods and snacks with several health benefits. Their products are made out of natural and healthy ingredients to promote a yummy yet positive lifestyle. Know more about the brand.
Know more about the brand
With this smart product recommendations widget, WISER has helped Sampoorna Ahara upsell and cross-sell items by displaying items that online shoppers tend to buy together, in one purchase cycle.
This helps the brand get more products sold in one visit and also increases their average order value.
By showing people what is popularly being bought from your store, you can get them to explore higher-value items as well.
The human brain is wired to follow trends. The FOMO nudges them to explore what others are buying, helping you boost product discoverability and increase on-site sessions too!
When you're buying food items offline, you're guided by lanes, categorisations and your taste buds to explore more items.
By displaying related products on product pages, Sampoorna Ahara enables the same for its online shoppers too!
This helps them boost product discovery, getting people to buy more from them.
Sampoorna Ahara makes it easy for its store visitors to go back to products they liked by displaying 'recently viewed' on product pages.
This is important especially because food items tend to have similar ingredients and consumers don't remember names.
The widget helps ease shopping journeys, and also the conversion rate from food enthusiasts.
When it comes to food, people don't want to experiment much. But when you're working so hard on offering the best, you want them to at least try them out!
Introduce them to your new arrivals by displaying them on your product pages, so that they get noticed when visitors are buying their usual items.
Sampoorna Ahara showcases their new line of products with a 'featured collection' section on their product page.
This helps them get their most-selling, or high-value products, collections noticed while the visitors are exploring other items on the store as per their taste preferences.
When you go into a grocery or food store, you can get help from a salesperson based on what you like or show interest in.
The 'inspired by browsing' widget is used by Sampoorna Ahara to do the same. It learns from visitor behaviour and displays products accordingly as recommendations.
This boosts product discoverability and also helps upsell/ cross-sell across different categories.
Sampoorna Ahara leverages the last-minute buying psychology by displaying related and recently viewed items in the cart page as recommendations.
Since at this stage the buyer is in a purchase-ready state of mind, they become more likely to convert.
And this has helped the food store increase their average order value as well!
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