$11,688 Every Month. From Traffic, They Already Had!
Resin Rockers didn't run more ads. They didn't discount. They installed Wiser AI and averaged $11,688/month in influenced revenue across May and June 2026, with AI recommendations contributing up to 18.57% of total store revenue in a single week.
- Avg Monthly Wiser Revenue (13x growth since March 2026)
- Avg Wiser Contribution to Store Revenue (From 0.93% in March — a 12.78pp increase)
- Orders/Month Influenced by Wiser (From just 14 orders in March (14.7x growth)
- Avg Store AOV (+12% vs prior period (Shopify dashboard))
- Total Sales (May–June period +10% vs prior period)
About the Brand - Resin Rockers
Resin Rockers is a US-based Shopify store specialising in UV resin, epoxy resin, silicone molds, glitter, pigments, tumblers, and pens, everything a creative maker needs. What makes them unique is their strong educational community: free resin classes, project kits, and a university portal that turns one-time buyers into repeat students. Their customer base — DIY crafters, artisan jewellers, and resin hobbyists — returns repeatedly for supplies, making every recommendation an opportunity to guide them toward the next logical purchase.
Challenges Faced by the Resin Rockers
Resin Rockers sells products that naturally complement one another, such as resin, moulds, pigments, glitter, and crafting tools.
Famme was already doing exceptional volume. But activewear is an outfit purchase. A shopper finds the perfect leggings and checks out. The matching sports bra, the coordinating top, the layering jacket, all those items they would have happily bought, never surfaced. Multiply that across 5,000 –15,000 orders a month, and the untapped revenue is enormous.
The gap was not the traffic. It was not the product, and neither was it the brand trust. The gap was between what shoppers were buying and the complete outfit they could have been building if only the store had shown them the right pieces at the right moment.
1: Many customers were purchasing only the primary product, leaving out related items needed to complete the order package. This resulted in missed cross-sell and upsell opportunities and lower basket sizes.
2: As store traffic continued to grow, the team wanted to increase revenue from existing visitors rather than spend more on ads
3: Manually creating and maintaining product bundles and recommendations across a large catalogue was difficult and time-consuming.
4: Resin Rockers needed an automated solution that could intelligently recommend the right products at the right stage of the customer journey.
Why Wiser AI Recommendation Fits- Resin crafting is inherently multi-item. Nobody buys resin without needing moulds. Nobody buys a mold without needing tools. They turned to Wiser AI to improve product discovery, increase average order value, and unlock more revenue from their existing traffic. Every transaction has natural upsell and cross-sell potential; Wiser's AI-powered product recommendations surface it automatically.
A Store Growing Fast - And Growing Even Faster with Wiser
Resin Rockers was already growing quickly, but Wiser helped them make even more from the traffic they were getting.
Between May and June 2026, store traffic increased by 57%, while the average order value (AOV) grew by 12%. This showed that Wiser played a key role by helping shoppers discover relevant products and add more items to their carts, increasing the value of each order.
Although the store's conversion rate dipped slightly, this is common when a business attracts a large number of new visitors who are less likely to buy on their first visit. The key takeaway was that customers who did make a purchase were spending more.
Month-by-Month Performance
Wiser's impact grew stronger over time as the AI learned more about Resin Rockers' products and customer shopping behaviour.
The increase in contribution from 11.76% in May to 15.66% in June shows a 33% relative improvement in a single month, as the AI engine keeps learning from customer behaviour and purchase patterns and accumulates more behavioural data to improve its recommendation accuracy.
Where Every Dollar Came From? 11 Widgets. 11 Revenue Lines
Frequently Bought together
- 48.5% of All Wiser Revenue
Averaged $5,664 per month, WISER Frequently Bought Together accounted for 48.5% of all WISER revenue across May and June. It dominated because the product logic at Resin Rockers is perfect for this widget.
Every UV resin purchase naturally pairs with UV-approved moulds; every casting resin pairs with pigments and mixing tools; every mould kit pairs with finishing accessories. Wiser's AI learned these co-purchase patterns from real transaction data and surfaced them automatically on every product page, without any manual setup.
FBT contribution held steady at 7.7% of store revenue across both months, confirming the engine found and maintained the right product pairings rather than declining after an initial spike.
Zero manual curation. As new moulds, resins, and kits were added to the catalogue, Wiser automatically incorporated them into FBT recommendations based on emerging co-purchase patterns.
Loyal Customer Captured through Recently Viewed Products
Recently Viewed averaged $2,136 per month, making it the second-highest generating widget. For Resin Rockers' repeat-purchase customer base, this is particularly powerful.
A crafter who browses a specific UV mould on Monday but doesn't buy, returns Thursday to restock resin and sees that mould again. The friction of finding it again is eliminated. The near-purchase gets a second chance. Across both months, this widget turned browsing sessions into completed purchases consistently.
Post-Purchase Upsell
Monetised The Highest
Intent Moment
Post-Purchase Upsell averaged $831 per month , but its trajectory is the most important signal in the dataset. In May, it contributed $957, with growing weekly peaks. In June, it hit a single-week high of $608.10 (3.00% of that week's store revenue), its breakthrough performance.
This widget fires immediately after a customer confirms their order, no payment re-entry, one tap to add. A customer who just bought UV resin is the ideal target for a post-purchase mould offer. The transaction logic is self-evident.
Peak week contribution jumped from 1.15% in May Week 3 to 3.00% in June Week 3 — the post-purchase widget's best week performance nearly tripled as the AI sharpened its offer selection. This is the widget most likely to become a top-three revenue driver within the next 60 days.
Supporting Widgets Combined
$3,036/mo Average
Eight additional widgets averaged a combined $3,036 per month — each serving a distinct stage of the shopping journey:
- Top Selling Products $871/mo avg ($1,112 May · $630 June): Critical for the 57% new session surge. First-time visitors with no browsing history need social proof; seeing what the community buys builds confidence and accelerates the first purchase.
- Inspired by Your Views $796/mo avg ($992 May · $601 June): Personalises the experience for returning visitors by surfacing products aligned with each individual's unique browsing patterns, not generic bestsellers, but what that specific customer is likely to want next.
- Related Products$644/mo avg ($618 May · $670 June): Grew month-on-month from $618 to $670 — the only widget to increase in absolute terms from May to June. Surfaces categorically related products, keeping crafters within the Resin Rockers ecosystem rather than bouncing after one product view.
- IntelliSearch $504 (May): AI-powered search that makes Resin Rockers' wide catalogue findable. Shoppers who find products faster buy more — and for a store with 74,188 sessions, faster discovery directly translates to revenue.
- New Arrivals $244 (June debut): Launched in June and immediately generating revenue. With Resin Rockers regularly adding new moulds, resin formulas, and kits, this widget gives every new product immediate visibility with the most active repeat customers.
Growth Opportunity - The Revenue That's Still Sitting There
Wiser is already generating an average of $11,688 per month, but there is still room to grow.
Post Purchase Upsells reached 3% of store revenue in their best week and could add another $1,500–$2,500 per month.
The Checkout Page widget grew by 177% from May to June and has the potential to generate $300–$500 per month.
The New Arrivals widget started in June and immediately generated $244, helping new products get discovered faster.
Email Recommendations are not yet active and could unlock additional revenue from repeat customers through personalised emails.
By expanding these opportunities, Resin Rockers could generate an additional $2,500–$4,000 per month from existing customers and traffic.
Key Takeaways for Craft and Hobby Brands
- With Multi-Item Catalogues, Frequently Bought Together becomes your highest-performing salesperson.
- Contribution Rate Grows Month on Month. The AI keeps learning; more data means better recommendations, which means higher contribution rates without any additional effort from the merchant.
- Every single Wiser widget active generated revenue. Different widgets capture different stages of the journey, together they ensured no high-intent moment went unmonetised.
- Watch the Growing Widgets for What to Scale. Post Purchase Upsell jumped from 1.15% to 3.00% week-on-week contribution. Checkout Page grew 177% month-on-month. The accelerating widgets tell you where to invest next, and data makes the decision obvious.
