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Case Study

$11,688 Every Month β€” From Traffic They Already Had

Resin Rockers didn't run more ads. They didn't discount. They installed Wiser AI and averaged $11,688/month in influenced revenue across May and June 2026, with AI recommendations contributing up to 18.57% of total store revenue in a single week.

+12%
AOV Increased
13.71%
Average sakes attributed to wiser
48.5%
Of total revenue is from FBT
Resin Rockers

"Every single Wiser widget active generated revenue. Different widgets capture different stages of the journey β€” together they ensured no high-intent moment went unmonetised."

About Resin Rockers
About

About the Brand β€” Resin Rockers

Resin Rockers is a US-based Shopify store specialising in UV resin, epoxy resin, silicone molds, glitter, pigments, tumblers, and pens β€” everything a creative maker needs.

What makes them unique is their strong educational community: free resin classes, project kits, and a university portal that turns one-time buyers into repeat students. Their customer base β€” DIY crafters, artisan jewellers, and resin hobbyists β€” returns repeatedly for supplies, making every recommendation an opportunity to guide them toward the next logical purchase.

Know more about the brand
Challenge

Challenges Faced by Resin Rockers

Resin Rockers sells products that naturally complement one another β€” resin, moulds, pigments, glitter, and crafting tools. But without smart recommendations, customers were leaving with only part of what they needed.

✦Customers purchased only the primary product, missing related items needed to complete the project β€” resulting in missed cross-sell opportunities and lower basket sizes
✦As the store already had strong traffic, the team wanted to increase revenue from existing visitors rather than spend more on ads
✦Manually creating and maintaining product bundles across a large catalogue was difficult and time-consuming
✦Needed an automated solution to intelligently recommend the right products at the right stage of the customer journey

Why Wiser AI fits: Resin crafting is inherently multi-item. Nobody buys resin without needing moulds. Nobody buys a mold without needing tools. Every transaction has natural upsell and cross-sell potential β€” Wiser's AI-powered product recommendations surface it automatically.

Resin Rockers challenges
Resin Rockers growth with Wiser
Performance

A Store Growing Fast β€” And Growing Even Faster with Wiser

Between May and June 2026, the average order value (AOV) grew by 12% β€” a direct reflection of Wiser's recommendation engine helping shoppers discover and add more relevant products to their carts with every visit.

The increase in Wiser contribution from 11.76% in May to 15.66% in June shows a 33% relative improvement in a single month β€” as the AI engine accumulates more behavioural data, its recommendation accuracy keeps improving, ensuring that a greater share of every session ends with a higher-value basket.

✦+12% Average Order Value ($103.59 store AOV)
✦13Γ— growth in monthly Wiser revenue since March 2026
Result #1

Frequently Bought Together β€” 48.5% of All Wiser Revenue

Averaging $5,664 per month, Wiser's Frequently Bought Together accounted for 48.5% of all Wiser revenue across May and June. It dominated because the product logic at Resin Rockers is perfect for this widget.

Every UV resin purchase naturally pairs with UV-approved moulds; every casting resin pairs with pigments and mixing tools; every mould kit pairs with finishing accessories. Wiser's AI learned these co-purchase patterns from real transaction data and surfaced them automatically β€” without any manual setup.

✦FBT contribution held steady at 7.7% of store revenue across both months
✦Zero manual curation β€” new products automatically incorporated based on co-purchase patterns
Frequently Bought Together results
Recently Viewed Products widget
Result #2

Recently Viewed β€” Loyal Customer Recapture

Recently Viewed averaged $2,136 per month, making it the second-highest generating widget. For Resin Rockers' repeat-purchase customer base, this is particularly powerful.

A crafter who browses a specific UV mould on Monday but doesn't buy, returns Thursday to restock resin and sees that mould again. The friction of finding it again is eliminated. The near-purchase gets a second chance. Across both months, this widget turned browsing sessions into completed purchases consistently.

Result #3

Post-Purchase Upsell β€” Monetising the Highest Intent Moment

Post-Purchase Upsell averaged $831 per month, but its trajectory is the most important signal in the dataset. In June, it hit a single-week high of $608.10 (3.00% of that week's store revenue) β€” its breakthrough performance.

This widget fires immediately after a customer confirms their order β€” no payment re-entry, one tap to add. A customer who just bought UV resin is the ideal target for a post-purchase mould offer. Peak week contribution jumped from 1.15% in May Week 3 to 3.00% in June Week 3 β€” nearly tripled as the AI sharpened its offer selection.

This is the widget most likely to become a top-three revenue driver within the next 60 days.

Post-purchase upsell results
Result #4

11 Widgets. 11 Revenue Lines β€” Supporting Widgets Combined $3,036/mo

Eight additional widgets averaged a combined $3,036 per month, each serving a distinct stage of the shopping journey:

Top Selling Products

$871/mo avg ($1,112 May Β· $630 June). Critical for the 57% new session surge β€” first-time visitors with no browsing history need social proof to accelerate their first purchase.

Inspired by Your Views

$796/mo avg ($992 May Β· $601 June). Personalises the experience for returning visitors by surfacing products aligned with each individual's unique browsing patterns.

Related Products

$644/mo avg. The only widget to increase in absolute terms from May to June β€” surfaces categorically related products, keeping crafters within the Resin Rockers ecosystem.

IntelliSearch

$504 (May). AI-powered search that makes Resin Rockers' wide catalogue findable. Shoppers who find products faster buy more β€” faster discovery directly translates to revenue.

New Arrivals

$244 (June debut). Launched in June and immediately generating revenue β€” gives every new product immediate visibility with the most active repeat customers.

Checkout Page

Grew 177% from May to June β€” on track to add $300–$500 per month as the AI optimises the offer selection for the highest-intent moment before payment.

All widget performance overview
Growth opportunity for Resin Rockers
Growth Opportunity

The Revenue That's Still Sitting There

Wiser is already generating an average of $11,688 per month β€” but there is still room to grow significantly from existing customers and traffic.

✦Post-Purchase Upsells reached 3% of store revenue in their best week β€” could add $1,500–$2,500/month
✦Checkout Page widget grew 177% May to June β€” potential for $300–$500/month
✦New Arrivals started in June and immediately generated $244 β€” strong signal for sustained growth
✦Email Recommendations not yet active β€” could unlock additional revenue through personalised emails for repeat customers

By expanding these opportunities, Resin Rockers could generate an additional $2,500–$4,000 per month from existing customers and traffic.

Key Takeaways

Key Takeaways for Craft & Hobby Brands

✦With Multi-Item Catalogues, FBT becomes your highest-performing salesperson β€” resin needs moulds, moulds need tools; AI surfaces the complete project automatically.
✦Contribution Rate Grows Month on Month β€” the AI keeps learning; more data means better recommendations, which means higher contribution rates without any additional effort.
✦Every single active widget generated revenue β€” different widgets capture different stages of the journey; together they ensured no high-intent moment went unmonetised.
✦Watch the Growing Widgets to decide where to scale β€” Post Purchase Upsell jumped from 1.15% to 3.00% week-on-week; Checkout Page grew 177% month-on-month. Data makes the decision obvious.
Key takeaways

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