Case Study

The Norway Activewear Brand Made it to $5.68M+ Extra Sales with WISER AI in Just 7 Months

Norway's leading women's activewear brand used Wiser's AI-powered Frequently Bought Together, discounted bundle upsells, and checkout recommendations to consistently influence 8–11% of total store revenue every single month.

$5.68M

Total Wiser-Influenced Revenue (7 months)

8.92%

Avg Monthly Contribution to Store Revenue

7,456

Total Orders Influenced by Wiser

"Wiser's Frequently Bought Together widget alone drove $4.49M of our revenue — 79% of all Wiser-influenced sales — in just 7 months. It quietly showed shoppers the outfit pieces they didn't know they needed."

About

About the Brand — Famme

Founded in Oslo in 2016 by two French-born entrepreneurs, Famme takes its name from "femme", the French word for woman, with a Norwegian twist. Norway's first clothing brand focused on seamless activewear, Famme pioneered the category and has been leading it ever since.

Made with premium yarn from Fulgar SpA — one of the world's top technical yarn manufacturers — every manufacturer in their supply chain is carefully vetted and personally visited by the Famme team. Their goal: to encourage every customer to give their best and never give up.

Know more about the brand

Challenge

Strong Volume, Loyal Customers — But Every Order Was Leaving Revenue Behind

Famme was already doing exceptional volume. But activewear is an outfit purchase — a shopper finds the perfect leggings and checks out. The matching sports bra, the coordinating top, the layering jacket — all the items they'd have happily bought — never surfaced. Multiply that across 5,000–15,000 orders a month, and the untapped revenue is enormous.

The gap was not the traffic, not the product, and not the brand trust. The gap was between what shoppers were buying and the complete outfit they could have been building if the store had shown them the right pieces at the right moment.

✦Outfit purchases were systematically incomplete — single items only

✦Checkout page converting orders, not maximising them

✦Scale (15,000 orders/mo) made manual merchandising impossible

✦No attribution on what was actually driving purchase decisions

Solution

Why Famme Chose Wiser AI Product Recommendations

At Famme's scale — thousands of daily orders, a wide and growing catalogue, international customers — they needed AI that could learn product relationships at speed, deploy across multiple touchpoints simultaneously, and provide clear widget-level revenue attribution.

✦AI That Learns at Scale — analyses actual purchase patterns across thousands of transactions

✦Built for Outfit Brands — Frequently Bought Together surfaces the complete outfit automatically

✦Checkout Integration — turns the final pre-payment step into a revenue moment

✦Widget-Level Attribution — clear visibility into which widget drives which revenue

✦No-Code, Shopify-Native — up and running within hours, zero developer resources needed

Result #1

Frequently Bought Together — #1 Revenue Driver, 79% of All Wiser Sales

Out of $5.68M+ in total Wiser-influenced sales across 7 months, a single widget — Frequently Bought Together — drove $4.49M of it, all by quietly showing shoppers the outfit pieces they didn't know they needed yet.

Wiser's FBT automatically showed the most commonly purchased matching products using real customer purchase data. The strategy was simple: shoppers buying activewear usually want a complete workout look, not just one item.

✦Over $1M in revenue from FBT alone in November 2025

✦6.9%–10.4% of total monthly store revenue from a single widget

✦No manual setup — AI automatically updated as new products were added

Frequently Bought Together widget results

Result #2

Frequently Bought Together with Discount — Bundle Incentive Upsell

Famme started using discounted bundles in March 2026. The discounted FBT widget adds a bundle saving on top of the standard recommendation, giving shoppers a concrete financial reason to add the paired product.

$15,258 in March (its launch month), then $64,491 in April — a 322% month-on-month increase, reaching 1.04% of total store revenue in just its second month. In Week 2 of April alone, it generated $22,229.

✦Fastest-growing widget in Famme's setup

✦Captures price-sensitive shoppers who need a small additional nudge

✦On course for $150K–$200K/month by mid-2026

Result #3

Checkout Page Upsell — Fired on Every Single Product

The checkout page is the highest-commitment moment in the entire customer journey. Famme's checkout page widget surfaces a single, carefully chosen recommendation at exactly this moment — one final, low-friction opportunity to add value before the order is placed.

Across 7 months, this widget generated $255,437 in incremental revenue, averaging $36,491 per month with remarkable consistency. November 2025 was the highest-performing month with $71,662 in extra revenue from shoppers already ready to buy.

✦0.13%–0.76% of total store revenue added every month

✦Shoppers add products instantly without leaving the payment page

✦Pure incremental revenue — additional items from already-committed buyers

Growth Opportunity

Untapped Revenue Lever — $811K+/Month and Growing

Famme's current Wiser setup already generates $811K+/month in influenced revenue. Several high-value touchpoints remain unactivated — each representing significant additional opportunity at Famme's traffic and order volumes.

✦Post-Purchase One-Click Upsell — est. $75K–$177K additional/month at 5% accept rate

✦Collection & Category Pages — highest-traffic pages, zero Wiser revenue currently

✦Email Recommendations — turn every automated email into an additional revenue event

✦FBT with Discount Expansion — growing 322% MoM, could reach $150K–$200K/month

Key Takeaways

Key Takeaways for Shopify Stores Like Famme

✦One Widget Can Generate $4.5M — FBT alone drove $4.49M. You don't need a dozen widgets; you need the right one, powered by AI that learns your actual catalogue.

✦Activewear is an Outfit Business — Sell Like One — FBT works because customers instinctively want the complete look. AI surfaces the outfit at the right moment.

✦Consistency Compounds — 7–11% Wiser contribution, 7 months in a row, without a single exception. Reliable incremental revenue from existing traffic builds sustainable growth.

✦Attribution Changes How You Grow — seeing exactly which widget drove which revenue tells you precisely where to invest next.

With an average Wiser contribution of 8.92% of total store revenue every month, peaking at 11.11%, Famme turned AI recommendations from a nice-to-have into one of its most consistent revenue lines.