See how a global brand focusing on creating reusable alternatives to single-use products uses Wiser to optimize buyer journeys.
Last Object is a sustainable brand that is focusing on bringing longevity to single-use products by innovating alternatives. Their goal is to introduce consumers to sustainable alternatives and reduce their carbon footprint.
Skull Shaver sees a lot of traffic landing on their homepage. To be able to guide their shopping journey towards favorable outcomes, they display their best sellers on the up, front and center.
This helps new visitors see products that others like them are purchasing, nudging them to do the same.
Sustainability is an experience and Last Object knows how important it is to turn the very first experience into a lifestyle.
They display frequently bought together recommendations to ensure consumers are able to experience the value offered by products in totality.
Last Object also makes sure that they target visitors who are ready to make a purchase with recommendations, keeping in mind that they may have missed other products.
But to make sure their recommendations are contextual, they display only related products to what the visitor has in cart already, making them more likely to add those as well.
Most consumers come to an online store with a specific product in mind. But that doesn’t make them less interested in what other items could be of use to them.
Last Object displays top-selling items on the cart page, to nudge the visitor to add products that consumers like them are finding value in.
Increase In Sales
Increase In AOV
Wiser Generated Sales
Last Object and the customer success team at Wiser are continually learning from performance metrics to optimize their on-site experience for more conversions with product recommendations. Some of the include: