Just Coffee is a coffee roaster owned by 20 workers committed to providing high-quality coffee to customers from all over the world. Let's find out how it used Wiser product recommendations to increase conversions and sales.
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Just Coffee is a worker-owned co-op started by and for coffee-lovers. It specializes in fostering long-term relationships with small-scale coffee farmers to bring its customers the finest cup of coffee. Over the years, Just Coffee has grown and is now available in Portland, San Francisco, Austin, Lexington, etc.
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Displaying featured products on the homepage is a practical way to draw attention to the best-selling products, products on sale, or new items. Plus, it gives visitors the idea of your collection, resulting in increased product discovery and low bounce rates.
To excite its customers by showcasing such items, Just Coffee started using the 'Featured products' Wiser widget on the homepage of its store.
When you visit a regular store, a salesperson suggests the products related to the first item or those bought together by the previous customers. This makes the customers feel they need to buy these related products as well to make a 'complete purchase'.
Just Coffee realized this and started using the 'Frequently Bought Together' widget on all its product pages. This nudged the customer to explore more and increased the average order value, leading to more sales and revenue.
As you start recommending products on your online store, visitors are going to browse a plethora of products, forgetting the item they came for or liked before discovering the other ranges.
To avoid losing a sale to a forgotten product, Just Coffee started using the "Recently Viewed" Wiser widget on its product pages. It pulls out all the items viewed by the visitor while browsing your site and displays them as a reminder, offering you the opportunity to increase your conversions.
When customers visit your online store, it's natural to get overwhelmed by the huge number of products the brand offers. Displaying 'Our favorites' products is a great way to nudge a visitor's attention to products you want to bring into the limelight. However, these products are not similar to what customers are looking for or have shown interest in.
Just Coffee follows this same strategy and uses this Wiser widget on its product page to promote some of the best items available in the store.
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