Unlocking higher AOV and conversions is every Shopify merchant’s goal. And product bundling might be the most underutilised weapon here. Deploying the right product bundling strategies can do exactly what Shopify store owners wish for i.e. boost Average Order Value and improve customer experience.

Hence, in this blog we have outlined the most effective product bundling strategies you can implement on your Shopify store with emphasis on Shopify product bundling app solutions and behavioral targeting to maximize your sales.

Top Product Bundling Strategies For Max Conversions

1. Complimentary Product Bundles – Use Shopify product bundling apps like WISER, to display complementary products. This strategy involves grouping products that naturally go together or combinations of items that customers commonly purchase together.  For example – 

With this tactic, you not only leverage Shopify behavioral targeting to optimize suggestions in real time but also offer shoppers a seamless, convenient buying journey. Offering items as a bundle makes it easier for customers to find everything they need, enhancing their shopping experience and increasing the likelihood of a larger purchase. 

Checkout, How Best Shopify Upsell App Drives Revenue Growth on the linked page.

2. Cross-Sell Bundles Using Behavioral Targeting – based on customers browsing and purchase behaviour Shopify store can deliver personalized product bundling. For example – a shopper showing interest in loungewear, can be showcased a pajama bundle. Shopify behavioral targeting helps merchants craft these bundles in real time, driving relevance and boosting conversion rates.
3. BOGO Bundling – The classic sales tactic to adapt for product bundling, the BOGO strategy. Under this stores can offer anything they feel with the purchase of a higher value item, like a free identical item or a lower valued item with or a complimentary item with any high valued product. This creates an immediate sense of value and urgency, driving conversions. Examples of Bogo Bundling –
   1. Example 1: Buy a premium t-shirt, get a pair of socks free.
   2. Example 2: Purchase a gaming console, receive a complimentary game.
   3. Example 3: Buy a fitness tracker, get a water bottle for free
4. Tiered Discount Bundles – Offer discounts based on bundle size and reward your customers bigger. For example Buy 2 items, get 10% off, Buy 3 items, get 15% off, etc. This strategy creates a strong incentive for customers and encourages customers to add more items to their cart and reach the next discount tier that offers progressively larger discounts as they buy more, thus boosting their AOV. Integrating a Shopify product bundling app can automate these incentives and track which tiers perform best, optimizing bundles for conversions.
5. Mix-and-Match Bundling – Let customers choose their favorites from a set selection, for instance – buy any 3 t-shirts for 999/ or 20% discount when you purchase any 4 sets of essential oils, or pick a combination of snacks for a party pack. This strategy gives your customers the power to customize their own bundles and caters to individual preferences, which can lead to higher customer satisfaction and repeat purchases. This dynamic product bundling strategy works especially well for apparel stores or for products with multiple variations (colors, sizes, flavors) and increases the perceived value, while using Shopify bundling strategies to drive larger carts.
6. Themed or Seasonal Bundles – Leverage special occasions, holidays, or seasons to create timely and relevant product bundles. Curate limited-time bundles around occasions such as summer sets / holiday packs with Beach towels, sunscreen, and a portable cooler or workout kits. These bundles tap into immediate customer needs and desires, making them highly appealing during specific periods. The sense of urgency and relevance is heightened when you leverage Shopify behavioral targeting to spotlight these deals to interested shoppers. 
7. Post Purchase Bundling Offers – Instead of letting the customer journey end at checkout, you can present relevant and enticing product bundles immediately after the purchase—right on the thank-you page or in follow-up communications, using the Post Purchase Upsell feature of the WISER app. After a customer completes their order, offer them complementary or commonly paired products at a special price (“Add this to your order!”). This is one of the most powerful tactics to boost Average Order Value (AOV) and increase customer lifetime value for Shopify merchants and DTC brands. Deploying a Shopify product bundling app with automation capabilities helps you implement this quietly effective tactic based on what was just purchased, leveraging Shopify behavioral targeting to identify what your customers are most likely to want next.
8. Curate Collection bundles – Curated collections simplify the purchasing decision for customers, as they don’t have to spend time searching for individual items. The store owners assemble a collection of products that align with a specific theme, event, or solution. These bundles are often perceived as a complete solution or a thoughtful gift. For examples –
   1. New Mom essentials – Diapers, Wipes, Baby Lotion, Onesie
   2. Outdoor Adventure Pack – Tent, Sleeping Bag, Portable Stove, Lantern
   3. Valentine’s Day: A romantic dinner kit with pasta, sauce, and a candle.
   4. Christmas: A gift basket with gourmet chocolates, coffee, and a festive mug.

Similarly, merchants can create starter kits or ready-to-gift bundles (like “Essential Basics” or “New Customers Pack”) and with the help of Shopify product bundling apps, you can promote them with attention-grabbing visuals. These approaches appeal to new visitors and gift shoppers.

9. New Product Launch Bundling – When merchants launch a new product, pairing it with an established, popular item increases its visibility and encourages trial. For instance – offering a new e-book with a popular online course or bundling a newly released skincare mask with a best-selling cleanser. This strategy can help generate buzz around your new product and leverage the credibility of your existing offerings.

Pro Tip – Make sure to conduct an A/B Test on different product bundles you try for your stores and fine-tune your strategies based on the results. you ca check the best practices to conduct A/B testing on product recommendation of Shopify Stores.

Implementing Bundling on Your Shopify

Strategically apply these product bundling tactics to effectively increase your AOV, improve conversion rates, and ultimately drive more sales on your Shopify store. Shopify offers various apps and built-in features to help you implement these product bundling strategies.

Consider using Shopify apps such as WISER AI Powered Product Recommendation that allow for customizable bundles, automatic discounting, and tracking of bundle performance. It regularly analyzes your bundling performance and experiments with different combinations to find what resonates best with your customer base.

Shopify store owners must utilize these product bundling strategies, especially when powered by behavioral insights and purpose-built Shopify product bundling apps, to elevate customer satisfaction and give your store a clear edge over competitors.