How Beddy's increases conversions by 14.57% with Wiser product recommendations
Beddy's is a West Jordan-based bedding company specialising in making zip-on bedding, pillows, blankets, shams, and bed skirts for people of all ages. Let's see how they used Wiser for product recommendations to boost conversions and sales in their online store.
About Beddy's
Beddy's is a premium bed company known for its fashionable bedding products and high-quality fabrics. The brand started as a hobby by two moms — Betsy Mikesell and Angie White — who were tired of making their children's beds. The company's signature product is zipper bedding that makes bed-making an easy and quick task.
Know more about the brandBoost product discovery with recommended products on product pages
Most online shoppers visit the store in search of a specific product and do not explore the other products the brand has to offer.
Beddy's noticed the same behavior on their online store. These visitors would often come to the website through social media campaigns or ads and leave without exploring other items that might interest them.
The brand knew that showing product recommendation on the individual product pages helps nudge visitors to check other products, which could impact their shopping journey positively. This is where Wiser for product recommendations came in.
Increase average order value by showing recently viewed items on the cart page
As shoppers explore multiple items before adding one or two to the cart, they often forget what items they have checked out while browsing your site.
To ensure they don't lose a potential sale, Beddy's has displayed the 'recently viewed' Wiser widget on the cart page to show visitors what items they've already viewed before, encouraging them to add some of those to the cart as well and complete the checkout process.
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