{"id":84,"date":"2021-07-27T11:01:19","date_gmt":"2021-07-27T11:01:19","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=84"},"modified":"2021-09-02T18:19:20","modified_gmt":"2021-09-02T18:19:20","slug":"types-of-personalized-product-recommendations-to-increase-sales","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/types-of-personalized-product-recommendations-to-increase-sales\/","title":{"rendered":"Types of Personalized Product Recommendations To Increase Sales"},"content":{"rendered":"

Amazon\u2019s online shopping experience is custom-built to each shopper and their behavior on the store. They\u2019ve placed personalized product recommendations<\/strong><\/a> based on past purchases, browsing history, and product type.<\/p>\n

Think about the last time you visited the store. Amazon lined up all the products related to the searches you made during the last session on the home page itself!<\/p>\n

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This doesn\u2019t just make it easier for you to find the products you were interested in, but also helps Amazon nudge you towards a conversion faster.<\/p>\n

Simply put, setting up personalized product recommendations is a powerful strategy to increase your Shopify sales.<\/p>\n

In fact, it was found that personalized product recommendations dramatically increase AOV by 369%<\/a>.<\/p>\n

By setting up product recommendations on Shopify<\/strong>, you can smoothen the shopping experience on your store. Shoppers won\u2019t have to search for too long to find the product and these recommendations will give the shopper a range of options for quicker shopping sessions.<\/p>\n

You can set up 6 different kinds of personalized recommendations on your Shopify store, based on your shopper\u2019s needs and how they navigate your store. You can understand which one works for you by testing out different widgets and seeing which one yields the best results.<\/p>\n

Also read: Personalized Product Recommendations: Best Practices & Growth Hacks for Higher Conversions<\/a><\/em><\/p>\n

For instance, let\u2019s look into the 10 types of personalized product recommendations you can set up on your store using the Wiser Shopify app.<\/p>\n

Different ways to showcase personalized product recommendations <\/span><\/strong><\/h2>\n

1. Recently Viewed Products<\/strong><\/h3>\n

When browsing through products, it\u2019s always helpful to be able to go back and view a product you last looked at but didn\u2019t save. But, a store that doesn\u2019t show a shopper what they last looked at makes it that much harder for the shopper to buy from you. Amazon\u2019s \u201cRecently Viewed\u201d section allows its large customer base to find products they looked at quickly.<\/p>\n

Show recently viewed products with a minimal widget that is easy to scroll through. Set up a quick access widget on your storefront to let shoppers see what they last looked at.<\/p>\n

Here’s what the recently viewed product recommendations<\/strong> look like:<\/p>\n

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2. New Arrivals<\/strong><\/h3>\n

Oftentimes, your newly launched products will see fewer clicks and purchases. For one, Google takes longer to index these product pages and your SEO efforts will take a week or two to make an impact. On the other hand, store visitors and frequent shoppers won\u2019t be browsing your store for these new products since they aren\u2019t yet popular on your Shopify store.<\/p>\n

Set up a widget to promote these newly arrived products and get shoppers to notice and buy them. This widget gives you the opportunity to maximize views on your new products without too much effort.<\/p>\n

You can place the widget on your storefront if you want to let browsers know about them. Setting up the New Arrivals widget on the cart page is also a smart idea. Shoppers who are already interested in your products will be able to add these new products to their carts before completing their purchase.<\/p>\n

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