{"id":72,"date":"2021-07-27T10:50:21","date_gmt":"2021-07-27T10:50:21","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=72"},"modified":"2026-01-07T12:07:28","modified_gmt":"2026-01-07T12:07:28","slug":"personalised-recommendations-on-shopify","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/personalised-recommendations-on-shopify\/","title":{"rendered":"Best Practices for Personalised Recommendations On Shopify: Hacks for Higher Conversions"},"content":{"rendered":"

A whopping <\/span>77% of consumers have chosen, recommended, or paid more<\/span> for a brand that provides personalised recommendations on Shopify for best experience. Personalised product recommendations on Shopify allow you to show products that the customer is likely to shop. With such a customized shopping experience, you can better convert shoppers and bring in more purchases.<\/span><\/p>\n

Displaying personalised recommendations on Shopify should be a priority when setting up your online store. Apps like Wiser simplify your task, allowing you to choose the kind of recommendation you want to display and place them in different parts of your store.<\/span><\/p>\n

How do you ensure your widgets from the Shopify AI recommendation engine<\/a> are visible enough to get shoppers to check them out?<\/span><\/p>\n

With this blog, we\u2019ll explore various kinds of widgets for personalised recommendations on Shopify that you can add to your store and the best practices for setting them up, including where to place them.<\/span><\/p>\n

Let’s dive straight into the best practices for personalised recommendations on Shopify stores.<\/p>\n

Best Practices of Personalised Recommendations On Shopify For Increased Conversions<\/span><\/h2>\n

1. Inspired By Your Browsing History<\/span><\/h3>\n

\u2018Inspired By Your Browsing History\u2019 is a widget that allows you to display products from collections and categories that the shopper previously visited<\/strong>. You can tap into the shopper’s interest to nudge a purchase.<\/span><\/p>\n

\"Personalised<\/a><\/p>\n

Placement:<\/b> You can display these personalised recommendations on Shopify cart page to increase AOV and on the thank you page to encourage repeat purchase.<\/span><\/p>\n

You can also add these to your transactional emails about order confirmation or order fulfillment. Wiser integrates with top email marketing apps like <\/span>Klaviyo<\/span><\/a> to make it easier to display recommendations on transactional emails.<\/span><\/p>\n

Why it works: <\/b>This widget of personalised recommendations on Shopify is similar to what you would see on Amazon. Since it is highly personalized to the shopper\u2019s past browsing behavior, you would have a higher chance of nudging more orders from them.<\/span><\/p>\n

If there\u2019s just one personalized recommendation you are adding to your Shopify store, this widget should be your first choice since it is sure to bring in revenue.<\/span><\/p>\n

Setting up personalised product recommendations on Shopify to increase revenue? <\/span>Install Wiser<\/a><\/strong> to display AI-powered product recommendations that cater to each shopper.<\/span><\/p>\n

2. Frequently Bought Together<\/span><\/h3>\n

\u2018Frequently Bought Together<\/strong>\u2019 widgets of personalised recommendations on Shopify show bundle offers to shoppers<\/strong>, nudging them to checkout with a higher cart value. For instance, it would recommend a pair of pants on a product page.<\/span><\/p>\n

Placement: <\/b>Place the widget \u2018Frequently Bought Together\u2019 personalised recommendations on Shopify over specific products that have this bundle offer available. You can also show Frequently bought together Shopify<\/a> widget on the cart page when a shopper has added a product that matches the criteria.<\/span><\/p>\n

Why it works: <\/b>Bundles are a common and effective sales tactic. By bundling products, merchants can convince shoppers to grab the exciting deal that they would be getting. The shopper will then successfully buy both products instead of just the one they were planning to.<\/span><\/p>\n

Also read: Strategies to Upsell and Cross-Sell Like Amazon With Personalized Product Recommendations<\/a><\/strong><\/p>\n