{"id":62,"date":"2021-03-27T10:41:09","date_gmt":"2021-03-27T10:41:09","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=62"},"modified":"2021-08-09T10:15:31","modified_gmt":"2021-08-09T10:15:31","slug":"product-recommendations-in-email","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/product-recommendations-in-email\/","title":{"rendered":"Guide to Using Product Recommendations in Emails to Increase Conversions and AOV"},"content":{"rendered":"

When crafting emails and sending up transactional and triggered emails, it\u2019s important to personalize them according to the stage that the customer is on. One of the best ways to do this is with product recommendations. By enabling product recommendations for emails, you can increase your engagement and revenue.<\/span><\/p>\n

Let\u2019s look at why you need to display product recommendations within emails and the 6 ways you can do so based on different stages of the customer journey.<\/span><\/p>\n

Impact of Product Recommendations Within Email<\/span><\/h2>\n

Email marketing is part of almost every eCommerce store\u2019s marketing. But, what makes your email perform better than your competitor? One strategy that many marketers swear by is personalization.<\/span><\/p>\n

Personalized emails deliver 6x higher transaction rates.<\/a><\/strong><\/p>\n

By adding personalization within your emails\u2014 whether it\u2019s a segmented audience, product recommendation, or first name parameters \u2014you can generate more revenue and see a marked difference in how shoppers interact with your emails. In fact, personalized promotional emails had a <\/span>29% higher unique open rates and 41% more unique click-through rates<\/span><\/a>.<\/span><\/p>\n

This is where product recommendations can help. While segmentation is a time-consuming process, adding personalized recommendations is easy to set up, especially when you have the right recommendation engine in place.\u00a0<\/span><\/p>\n

AI-powered personalized recommendation engines like Wiser<\/span><\/a> allow Shopify stores to send email promotions that display recommendations that are relevant to the specific shopper. Wiser also integrates with your <\/span>email marketing app like Klaviyo<\/span><\/a> so that you can display personalized recommendations in emails without any hassle.<\/span><\/p>\n

6 Product Recommendations for Emails Across Different Stages of Customer Journey<\/span><\/h2>\n

1. Display Best sellers widget on welcome emails<\/span><\/h3>\n

Your welcome emails should let shoppers know more about who you are as a brand. When crafting this email, you can display a \u2018Bestseller\u2019 product recommendation widget to show the products that are loved by other shoppers on your Shopify store.<\/span><\/p>\n

With such a product recommendation widget, you can give these new subscribers a peek into what\u2019s popular on your store and guide them to products that are sure to be a hit.<\/span><\/p>\n

Display \u2018Bestseller\u2019 product recommendations within emails by <\/span><\/i>installing Wiser.<\/span><\/i><\/a><\/p>\n

\"Product<\/p>\n

2. Show Inspired by your Browsing History widget on delivery confirmation emails<\/span><\/h3>\n

A delivery confirmation email lets shoppers know that their order has been delivered. Since transactional emails have <\/span>8x more opens and clicks<\/span><\/a> than any other type of email. , you can leverage this by displaying an AI-powered personalized recommendation within the email.<\/span><\/p>\n

Display an \u2018Inspired By Your Browsing History\u2019 widget within this order update email. Such a widget shows products that the shopper may be interested in, based on other products that they viewed. With such personalized products, shoppers will be more likely to engage with the products shown to them and come back to shop the items.<\/span><\/p>\n

You can also provide a small discount or free shipping offer so that shoppers feel incentivized to shop again so soon.<\/span><\/p>\n

Enable personalized product recommendations with leading recommendation engines like Wiser. <\/span><\/i>Install the app now!<\/span><\/i><\/a><\/p>\n

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3. Display different kinds of recommendation widgets on newsletters<\/span><\/h3>\n

Newsletters are a great way to create conversations with your shoppers and build relationships with them. You can add a recommendations section towards the end of your newsletter to nudge shoppers back to your Shopify store<\/span><\/p>\n

Depending on the kind of newsletter, you can show different kinds of recommendations. Here are 2 recommendation strategies based on the kind of newsletter you are sending:<\/span><\/p>\n