{"id":59,"date":"2021-03-27T10:15:52","date_gmt":"2021-03-27T10:15:52","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=59"},"modified":"2021-08-09T10:16:22","modified_gmt":"2021-08-09T10:16:22","slug":"ecommerce-recommendation-strategy-kappa","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/ecommerce-recommendation-strategy-kappa\/","title":{"rendered":"eCommerce Recommendation Strategy: How Kappa Provides Easy Online Shopping With Relevant Suggestions"},"content":{"rendered":"<p><a href=\"https:\/\/kappa-usa.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kappa<\/span><\/a><span style=\"font-weight: 400;\"> is a global brand, known for its distinctive activewear apparel for everything from football, basketball and volleyball to golf, fencing, and martial arts. What makes Kappa special is that the brand has always evolved with the times. They\u2019ve been able to keep their brand relevant, amassing a large shopper base, and adopting new and effective eCommerce strategies that work. This includes their eCommerce recommendation strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kappa has placed product recommendations on different touchpoints of its Shopify store, making their shoppers engage with the brand and nudging them to shop more.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kappa has set up its recommendation widget\u2019s design for higher conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their recommendation widget matches the rest of their store design theme.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They allow direct add to cart from the recommendation widget, simplifying how their shoppers purchase.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoppers can choose from the different variants and the product listing even updates the product image to the selected variant.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a quick look into the 4 different types of personalized recommendations that Kappa has set up to generate more revenue.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Also read: <\/span><\/i><a href=\"https:\/\/www.expertvillagemedia.com\/shopify-apps\/wiser\/case-studies\/kappa\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Case study to understand the impact of eCommerce recommendations on Kappa\u2019s sales<\/span><\/i><\/a><\/p>\n<h2 id=\"4-types-of-personalized-ecommerce-recommendations-used-by-kappa\"><span style=\"font-weight: 400;\">4 Types of Personalized eCommerce Recommendations Used by Kappa<\/span><\/h2>\n<h3 id=\"1-display-new-arrivals-on-the-storefront\"><span style=\"font-weight: 400;\">1. Display New Arrivals on the Storefront<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kappa displays multiple \u2018New Arrivals\u2019 recommendation widgets on their storefront. With this, past shoppers who come back to the store can instantly see the latest products that have been launched by the brand and easily make purchases. This can help them understand the brand and their products better.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, new store visitors who land on their storefront can understand the Shopify store better just by looking through these recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kappa has placed 3 \u2018New Arrivals\u2019 eCommerce recommendation widgets\u2014 Men\u2019s, Women\u2019s, and Kids\u2014 to cater to the 3 broader types of customers they attract.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15316\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-18-at-5.14.56-PM.png\" alt=\"\" width=\"900\" height=\"315\" \/><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Install Wiser to display recommendation widgets on your Shopify store<\/span><\/i><\/a><\/p>\n<h3 id=\"2-display-suggestions-for-other-items-shoppers-can-pair-the-interested-product-with\"><span style=\"font-weight: 400;\">2. Display suggestions for other items shoppers can pair the interested product with<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kappa has been able to cross-sell on their product page by placing a \u201cComplete the Look\u201d widget after the product details. Such a widget helps Kappa to nudge shoppers to buy more items for their Shopify store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These cross-sell recommendation widgets are highly customized to fit the look and messaging that Kappa has set up across their Shopify store.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15313\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-18-at-4.07.18-PM.png\" alt=\"eCommerce Recommendation\" width=\"900\" height=\"284\" \/><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Install Wiser to display cross-sell recommendation widgets on your Shopify store and generate more sales<\/span><\/i><\/a><\/p>\n<h3 id=\"3-ensure-shoppers-can-find-similar-items-easily\"><span style=\"font-weight: 400;\">3. Ensure shoppers can find similar items easily<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">At the end of a product page, shoppers see a \u2018Others Also Bought\u2019 recommendation widget, showing relevant items that are similar in style and design to what the shopper was already looking at.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Such a recommendation widget is perfect to help brands lower dropoffs and keep customers on the store for longer. Instead of dropping off at the end of the product page, shoppers would instead look at these similar items and choose to click on them and continue engaging with them.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15314\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-18-at-4.07.47-PM.png\" alt=\"\" width=\"900\" height=\"301\" \/><br \/>\n<\/span><\/p>\n<p><b><i>Kappa saw a 40% increase in customer engagement with product recommendations. <\/i><\/b><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><b><i>Install Wiser now!<\/i><\/b><\/a><\/p>\n<h3 id=\"4-show-browsing-history-when-looking-at-the-product-catalog\"><span style=\"font-weight: 400;\">4. Show browsing history when looking at the product catalog<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once shoppers reach the end of Kappa\u2019s product catalog, they are shown a \u2018Recently Viewed\u2019 eCommerce recommendation widget. This displays all the items the shoppers looked at closely, making it easier for them to navigate back to past interests.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A \u2018Recently Viewed\u2019 widget shows relevant recommendations to shoppers and are highly personalized. These widgets are proven to increase sales for brands by helping shoppers recall an interest and giving them the option to buy it instantly.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15315\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-18-at-4.08.20-PM.png\" alt=\"\" width=\"2880\" height=\"930\" \/><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Install Wiser to display highly personalized recommendations that convert more shoppers.<\/span><\/i><\/a><\/p>\n<h2 id=\"set-up-personalized-recommendations-like-kappa-to-increase-shopify-sales\"><span style=\"font-weight: 400;\">Set up personalized recommendations like Kappa to increase Shopify Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With personalized recommendations, Kappa has been able to keep their shoppers engaged and increase sales. Well-placed product recommendations allow Kappa to provide a frictionless shopping experience while also nudging their shoppers to make purchases.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wiser<\/span><\/a><span style=\"font-weight: 400;\"> is a product recommendation app that makes it easier for Shopify stores to display Ai-powered recommendations on different parts of their store. These recommendations are relevant to the shopper, matching their interests and making them more likely to place an order. Top brands like Amazon and H&amp;M have been able to generate more revenue by just placing recommendations across their online store.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><b><i>Set up recommendations on your Shopify store with Wiser and generate more sales!<\/i><\/b><\/a><\/p>\n<h3 id=\"why-does-your-fashion-and-apparel-store-need-product-recommendations\"><span style=\"font-weight: 400;\">Why does your fashion and apparel store need product recommendations?\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion and apparel stores especially need to display personalized recommendations. Fashion shoppers online have a vast number of options to choose from. Due to this, your store needs to be able to capture their short attention spans with relevant and personalized recommendations that make these shoppers stay on the Shopify store for longer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By displaying recommendations at different parts of your fashion store, you can upsell and cross-sell items, introducing products that the shopper would be interested in buying and letting them explore other options without pushing them to.<\/span><\/p>\n<h3 id=\"frequently-asked-questions-about-personalized-recommendations\"><span style=\"font-weight: 400;\">Frequently Asked Questions about Personalized Recommendations\u00a0<\/span><\/h3>\n<h4 id=\"what-are-the-different-types-of-product-recommendations\"><span style=\"font-weight: 400;\">What are the different types of product recommendations?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">There are 11 types of recommendation widgets you can use, depending on the type of recommendation and the goal you have. Specific product recommendations like \u2018Related Products\u2019 display contextual suggestions based on the item the shopper was looking at, lowering drop-offs. Other recommendations like \u2018Frequently Bought Together\u2019 allow you to cross-sell and increase the AOV on your Shopify store.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.expertvillagemedia.com\/blog\/types-of-personalized-product-recommendations-to-increase-sales\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Read the different types of recommendations you can set up on your Shopify store<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4 id=\"how-can-i-add-product-recommendations-on-product-pages\"><span style=\"font-weight: 400;\">How can I add product recommendations on product pages?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to add recommendations on your product page, you\u2019ll need to customize your theme code through <\/span><a href=\"https:\/\/shopify.dev\/tutorials\/customize-theme-recommend-products\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this tutorial<\/span><\/a><span style=\"font-weight: 400;\">. This is a complex and time-consuming process but instead, you can easily add and edit personalized recommendations on your Shopify product page by <\/span><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">installing Wiser<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4 id=\"how-can-i-build-a-customized-related-products-section-on-my-shopify-store\"><span style=\"font-weight: 400;\">How can I build a customized related products section on my Shopify store?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Adding such a contextual recommendation widget requires tinkering with your theme\u2019s liquid code. Again, you can replace this tough process by using a plug-and-play recommendation app like Wiser.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Shopify app lets you display recommendation widgets on different parts of your Shopify store and customize these widgets to display highly relevant and AI-powered product suggestions.<\/span><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Install Wiser to display the \u2018Related Products\u2019 widget on your Shopify store.<\/span><\/i><\/a><\/p>\n<h4 id=\"how-many-products-can-i-show-in-recommendations\"><span style=\"font-weight: 400;\">How many products can I show in recommendations?\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With a Shopify recommendation app like Wiser, you can display as many recommendation widgets on your Shopify store. However, it\u2019s crucial to follow best practices by only displaying up to 4 recommendation widgets on your Shopify store so that you aren\u2019t overwhelming your shopper with too many products.<\/span><\/p>\n<p><a href=\"https:\/\/www.expertvillagemedia.com\/blog\/best-practices-for-personalized-product-recommendations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read about the best practices for different recommendation widgets<\/span><\/a><span style=\"font-weight: 400;\"> and where to place them on your Shopify store.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><b><i>Set up recommendations on your Shopify store with Wiser and generate more sales!\u00a0<\/i><\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Kappa is a global brand, known for its distinctive activewear apparel for everything from football, basketball and volleyball&hellip;\n","protected":false},"author":7,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,5],"tags":[],"class_list":{"0":"post-59","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-case-study"},"_links":{"self":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/comments?post=59"}],"version-history":[{"count":1,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/59\/revisions\/61"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/categories?post=59"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/tags?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}