{"id":56,"date":"2021-01-27T10:11:10","date_gmt":"2021-01-27T10:11:10","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=56"},"modified":"2021-08-09T10:17:13","modified_gmt":"2021-08-09T10:17:13","slug":"gempages-wiser-integration","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/gempages-wiser-integration\/","title":{"rendered":"GemPages and Wiser Integration: Add smart product recommendations to your custom pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When creating a custom page from scratch, you need a few crucial elements to make the page convert better. Many merchants optimize their custom pages by strategically placing elements that make the shopper stay on the page for longer and nudge them to shop. One way to enhance your custom pages is by adding personalized product recommendations. We have a new integration to help you easily add recommendations on your custom pages!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Announcing our new integration with <\/span><a href=\"https:\/\/apps.shopify.com\/gempage?utm_source=expert-village-media&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GemPages<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><b>Wiser now integrates with GemPages,<\/b><span style=\"font-weight: 400;\"> a flexible page builder for Shopify. With this integration, you can display product recommendations on your custom pages to increase sales.<\/span><\/p>\n<h2 id=\"why-should-you-add-product-recommendations-to-custom-pages\"><span style=\"font-weight: 400;\">Why Should You Add Product Recommendations to Custom Pages?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When building custom pages, merchants need to display and feature products on these pages. However, having to manually edit these products every time you add a product or change your strategy is too much work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an AI-powered product recommendations app, you can easily add recommendation widgets that adapt to the shopper who is viewing the page or display recommendations that are in context. For instance, you could add an \u2018Inspired By Your Browsing History\u2019 widget on this custom page. So, for shoppers whose browsing history is filled with shoes, the recommendations on the custom page would reflect this interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you can maximize your conversions and create more opportunities to sell more to your store visitors, displaying only recommendations that shoppers are sure to engage with and ensuring store visitors spend more time on your Shopify store.\u00a0<\/span><\/p>\n<h2 id=\"what-does-gempages-do\"><span style=\"font-weight: 400;\">What does GemPages do?<\/span><\/h2>\n<p><a href=\"https:\/\/apps.shopify.com\/gempage?utm_source=expert-village-media&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GemPages<\/span><\/a><span style=\"font-weight: 400;\"> is a drag-and-drop page builder for Shopify. Merchants use this app to build landing pages, create custom experiences, or set up a stunning Shopify store design without any coding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GamPages lets you build pages easily, allowing you to create mobile-friendly designs and choose from a variety of templates. With a library of elements to choose from, merchants have all the tools they need to set up high-converting custom pages.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15325\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-23-at-11.50.22-AM.png\" alt=\"gempages\" width=\"900\" height=\"437\" \/><\/p>\n<h2 id=\"what-does-wiser-do\"><span style=\"font-weight: 400;\">What does Wiser do?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Elevate the experience you provide on your custom pages!\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wiser<\/span><\/a><span style=\"font-weight: 400;\"> is a personalized product recommendation app for Shopify stores. The app lets you add contextual and personalized recommendation widgets to different parts of your Shopify store. With smart recommendation widgets like recently viewed products, related products, trending products, featured products, new arrivals and more, WISER lets you sell more from all your Shopify store pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create a custom page on GemPages, you can easily add these AI-powered recommendation widgets to your custom pages, allowing your shoppers to browse through products they are interested in and creating more opportunities for you to sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the integration between GemPages and Wiser, you can make your products more discoverable and make store visitors stay on your store for longer and even get them to make a purchase.<\/span><\/p>\n<h2 id=\"how-does-the-gempages-and-wiser-integration-work\"><span style=\"font-weight: 400;\">How Does the GemPages and Wiser integration work?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before you start, you need to ensure you have both the apps:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Install <\/span><a href=\"https:\/\/apps.shopify.com\/gempage?utm_source=expert-village-media&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GemPages Page Builder &amp; Funnel<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Install <\/span><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wiser Personalized Recommendations<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When using GemPages, you can add recommendations following these steps:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. Click on &#8216;Library&#8217; within GemPages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. On the \u2018Library\u2019 page, click on \u2018Elements\u2019.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Search for \u2018Wiser\u2019<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. Here, you\u2019ll find two kinds of elements that match your requirements:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Wiser &#8211; Products &amp; Collection Page:<\/b><span style=\"font-weight: 400;\"> This module is oriented to show product recommendations on the Product page and Collection page<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Wiser &#8211; Custom Pages: <\/b><span style=\"font-weight: 400;\">This module can show product recommendations on all types of page<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15326\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-23-at-12.57.09-PM.png\" alt=\"gempages\" width=\"900\" height=\"346\" \/><\/p>\n<p><span style=\"font-weight: 400;\">5. Click on the element you want to use. You can then click on the button &#8216;Add Element&#8217; to be able to use it when building your page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15327\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-23-at-12.57.44-PM.png\" alt=\"\" width=\"800\" height=\"504\" \/><\/p>\n<p><span style=\"font-weight: 400;\">6. Now, you can drag and drop the recommendation element from the left sidebar of your page editor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15328\" src=\"https:\/\/www.expertvillagemedia.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-23-at-12.58.09-PM.png\" alt=\"\" width=\"800\" height=\"357\" \/><\/p>\n<p><span style=\"font-weight: 400;\">7. When you drop it onto the page, you will be shown a new settings menu where you can choose the widget you want to use and customize the design of the widget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve successfully added a recommendation widget to your custom page!<\/span><\/p>\n<h2 id=\"why-do-you-need-gempages-and-wiser-integration\"><span style=\"font-weight: 400;\">Why do you need GemPages and Wiser integration?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With this integration, merchants can tap into new ways to sell more and maximize their conversion opportunities.<\/span><\/p>\n<h3 id=\"1-build-attractive-pages-from-scratch-and-feature-products-easily\"><span style=\"font-weight: 400;\">1. Build attractive pages from scratch and feature products easily<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can build a custom page from scratch without worrying about having a limited number of elements to choose from. With GemPages, you have a range of elements that you can add to your custom page, including smart recommendations that increase sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The integration allows you to add smart and AI-powered recommendations that are relevant to the shopper who is viewing the page. From \u2018Inspired By Your Browsing History\u2019 widgets to \u2018Related Products\u2019 widget, you can enrich your custom page and make it more contextual and personalized to the shopper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re creating a pre-launch product page or a BFCM page, you can feature products without having to manually build product listings. Instead, Wiser pulls your product details from your catalog and displays them onto your custom page.<\/span><\/p>\n<h3 id=\"2-increase-opportunities-to-sell-more\"><span style=\"font-weight: 400;\">2. Increase opportunities to sell more<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With well-placed product recommendations, you can create more opportunities for yourself to sell more via your custom pages. You can highlight limited edition products, put your seasonal special items in the spotlight, or even display personalized suggestions based on the shopper\u2019s browsing history.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, page visits with recommendation clicks see a <\/span><a href=\"https:\/\/www.expertvillagemedia.com\/blog\/statistics-personalized-product-recommendations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">26% increase in revenue<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this, without having to create any custom code or manually match products!<\/span><\/p>\n<h2 id=\"best-practices-for-adding-recommendation-widgets-to-custom-pages\"><span style=\"font-weight: 400;\">Best Practices for Adding Recommendation Widgets to Custom Pages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When placing recommendations on your custom page, keep these 3 best practices in mind so that your recommendations convert better.<\/span><\/p>\n<h3 id=\"1-customize-the-look-and-feel-of-the-widget\"><span style=\"font-weight: 400;\">1. Customize the look and feel of the widget<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When placing recommendations on your custom pages, don\u2019t forget to customize its design. You can choose from a few layouts and change the look to keep it consistent with the rest of your custom page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to ensure that your recommendation widgets look like a part of your custom page and fits in seamlessly with the rest of the content.<\/span><\/p>\n<h3 id=\"2-test-different-types-of-recommendation-widgets\"><span style=\"font-weight: 400;\">2. Test different types of recommendation widgets<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a variety of recommendation widgets to choose from, it\u2019s important to test these different types of recommendation widgets to understand what works for your shoppers. You may find that the \u2018Top-Selling\u2019 widget catches shoppers\u2019 attention or a personalized widget like \u2018Inspired By Your Browsing History\u2019 has higher engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to understand which widget works best for you is by testing them. To get started, you can <\/span><a href=\"https:\/\/www.expertvillagemedia.com\/blog\/best-practices-for-personalized-product-recommendations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">check out the best practices for different recommendation widgets<\/span><\/a><span style=\"font-weight: 400;\"> and use these tips to place recommendations on your custom page.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Also read: <\/span><\/i><a href=\"https:\/\/www.expertvillagemedia.com\/blog\/types-of-personalized-product-recommendations-to-increase-sales\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Types of product recommendations Shopify widgets you can use to increase sales<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<h3 id=\"3-ensure-your-product-images-are-of-high-quality\"><span style=\"font-weight: 400;\">3. Ensure your product images are of high-quality<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your recommendation widgets will pull the product image from your product listing. So, you need to ensure that all your product images are high-quality and visually attractive enough for shoppers to want to engage with it further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this by maintaining a consistent look and style with your product images and shooting even photographing images of the product in use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clicking pictures using your smartphone and not sure how to do this? <\/span><a href=\"https:\/\/www.shopify.in\/blog\/smartphone-product-photography\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read this guide by Shopify on smartphone photography<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 id=\"maximize-your-conversions-while-building-attractive-custom-pages-on-your-shopify-store\"><span style=\"font-weight: 400;\">Maximize your conversions while building attractive custom pages on your Shopify store!<\/span><\/h2>\n<p><a href=\"https:\/\/apps.shopify.com\/gempage?utm_source=expert-village-media&amp;utm_medium=blog\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Install the GemPages app<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/apps.shopify.com\/recommended-products-wiser\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">explore the Wiser product recommendation widgets<\/span><\/a><span style=\"font-weight: 400;\"> you can add to your custom pages.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"When creating a custom page from scratch, you need a few crucial elements to make the page convert&hellip;\n","protected":false},"author":7,"featured_media":137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-56","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wiser-integration"},"_links":{"self":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":1,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/58"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/media\/137"}],"wp:attachment":[{"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.getwiser.ai\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}