{"id":364,"date":"2022-04-24T18:43:09","date_gmt":"2022-04-24T18:43:09","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=364"},"modified":"2022-05-01T09:11:05","modified_gmt":"2022-05-01T09:11:05","slug":"ecommerce-conversions-must-haves","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/ecommerce-conversions-must-haves\/","title":{"rendered":"eCommerce Conversions Must-Haves For New-Age DTC Websites"},"content":{"rendered":"

Learn how to increase ecommerce conversions rate.<\/em><\/p>\n

Building an online store is the first step to reaching your target audience and goals. But there are thousands of other businesses that have taken their brand online with the same hope and are failing in more ways than one.<\/p>\n

That\u2019s why it is going to take more than just listing your products online, to get them to convert. Proper strategies are needed to tap into consumer psychology and leverage it. However, we understand that the amount of information available on the internet on this topic can be overwhelming and even confusing.<\/p>\n

But don\u2019t worry! As eCommerce experts, we got your back. Here are 10 conversion must-haves<\/strong> on your eCommerce website we strongly recommend.<\/p>\n

<\/a>Conversion must-haves for new-age eCommerce websites and why it works<\/h1>\n

<\/a>Announcement bar<\/h3>\n

The average attention span of an internet user is roughly about 8 seconds<\/a>. That\u2019s all! It\u2019s this increasingly shorter attention span of consumers that most online stores see a very high bounce rate on their websites.<\/p>\n

Take a look at the average bounce rates for different types of websites –<\/p>\n

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Source – <\/em>CXL<\/em><\/a><\/p>\n

So, you need to be quick in gathering a store visitor\u2019s attention. You should be able to gauge their interest from the get-go.<\/p>\n

Now, how do you do that?<\/p>\n

An announcement bar is a great way to \u2018instantly\u2019 capture attention with your best possible deals and offers. Make your announcement bars sticky, bright, and easy to click on. It should be visible clearly even when the user scrolls down and on all pages. Add a clear CTA here to direct the user to engage and take a particular action.<\/p>\n

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<\/a>Personalized recommendations<\/h3>\n

Personalization in your eCommerce website is no longer good-to-have; it is a must-have!<\/p>\n

To put things into perspective, check this out – 91% of consumers<\/a> state they are more likely to shop from brands that give personalized offers and recommendations. And hence, 89% of online businesses <\/a>are investing in personalization to leverage these conversions.<\/p>\n

To keep a visitor engaged with your website, you need to continually show them things they are likely to be interested in. Shopify apps like WISER<\/a> make this easy with its AI-based product recommendation engine<\/a>. It helps not just show similar products, but also items that can be bought together, what others are buying, etc. This helps play on psychology and interest thus persuading the user to complete a purchase.<\/p>\n

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Additional resources: <\/strong><\/p>\n