{"id":338,"date":"2022-03-15T17:46:23","date_gmt":"2022-03-15T17:46:23","guid":{"rendered":"https:\/\/www.getwiser.ai\/blog\/?p=338"},"modified":"2022-05-13T13:20:30","modified_gmt":"2022-05-13T13:20:30","slug":"display-product-recommendations-filtered-by-profit-margin","status":"publish","type":"post","link":"https:\/\/www.getwiser.ai\/blog\/display-product-recommendations-filtered-by-profit-margin\/","title":{"rendered":"[New Feature] Display Product Recommendations Filtered by Profit Margin"},"content":{"rendered":"

Now display product recommendations by profit margin.<\/em><\/p>\n

Personalized product recommendations are typically displayed based on a visitor\u2019s browsing behavior, product interests and preferences, and other parameters that indicate what they want to purchase or are interested in purchasing.<\/p>\n

The sequence in which the products hence get displayed are consumer-driven.<\/p>\n

While that\u2019s a good thing, it may not entirely be the best for your profit margin!<\/p>\n

Imagine recommending a product that gets you the highest profit margin at the end of the widget scroll – the visitor is the least likely to discover it!<\/p>\n

That\u2019s why we\u2019re giving you control.<\/p>\n

You can now choose to display product recommendations filtered by margin in all our widgets.<\/p>\n

Introducing – Display product recommendations in descending order of profit margin<\/strong>.<\/p>\n

<\/a>What does descending order of profit margin mean?<\/h1>\n

It means displaying the product that gets you the highest margin from the selling price first, and then consecutively showing the next set of products moving to a lower value of margin. So the products are arranged in such a way that the product with the largest value of margin gets displayed first to the lower margin product displayed at the end.<\/p>\n

Here\u2019s an example of the same:<\/p>\n

<\/p>\n

<\/a>How to set up Display Product Recommendations In Descending Order of profit margin?<\/h2>\n

1. Log into Shopify admin > WISER<\/strong><\/p>\n

2. From the left-hand side menu, Select > Recommendations<\/strong> > Choose the widget<\/strong> you want to implement this feature on<\/p>\n

<\/p>\n

3. Activate the widget you want to display to store visitors<\/p>\n

4. Reach out to us for set up<\/strong><\/p>\n

Since this is a custom feature and requires a bit of coding to set up on your Shopify store, you will need to reach out to our ecommerce experts to place a request.<\/p>\n

Don’t worry, we reply within 24 hours and will make sure the feature is set up on your store in no time!<\/p>\n

<\/a>What can you use this feature for?<\/h2>\n